Hey Sumo-lings, Pali here. 👋 Quick product update — we just launched Custom domains in Surfn. 🎉

You can now connect domains you already own to your Surfn Agent Pages, so your agents can live on your own branded URL instead of a Surfn default link.

• Unlimited custom domains across your workspace. Every agent can have its own domain — there's no cap on how many you connect.
• Especially useful for agencies. If you're building agents for multiple clients, each one can get its own branded domain rather than sharing a single link.

Custom domains is an optional paid subscription, and AppSumo buyers can activate it directly inside Surfn whenever you're ready to use it.

Let us know if you have questions — happy to help you get it set up.

— Pali, Surfn AI Founder Team

Hey Sumo-lings, Pali here. 👋

We’ve been listening closely to the feedback coming in from AppSumo users, and we’ve already shipped several improvements this week based directly on what you’ve been asking for.

A few of the biggest updates:

1. Expanded white labeling: You can now replace the “Powered by Surfn” badge with your own custom logo and optionally link it to a URL. Previously, white label removed Surfn branding and allowed a custom footer -- now you can brand that area with your own logo too.
2. New 0.5-credit AI models: We added GPT-5.6 Luna and Gemini 3.5 Flash-Lite. Both have been performing very well for Q&A and AI Tasks like lead capture, qualification, and booking, while using just 0.5 AI credits -- giving you up to 2x more messages from your included credits compared with a 1-credit model.
3. Better training for large websites: If you’re training on a website with thousands of pages, you no longer need to wait on the training screen. Surfn processes the initial content so you can start customizing and testing your agent right away, continues the remaining training in the background, and emails you when it’s complete.
4. Optional AI Credit Top-Ups: If you use all the AI credits included with your plan, you can now purchase additional prepaid usage instead of waiting for the next monthly reset. We’ll email you as you approach your credit limit so you have time to top up before your agent pauses. Your included monthly allowance stays exactly the same, and purchased credits remain available until they’re used.

A big thank you to everyone who has shared feedback, suggestions, and use cases with us so far.

We’re moving quickly, but we’re also being intentional about what we build. The goal isn’t to add features for the sake of it -- it’s to make Surfn more useful, reliable, and scalable based on how people are actually using it.

If there’s something you’d like us to improve, keep the feedback coming. We’re listening.

- Pali

Hey Sumo-lings, Pali here. 👋

A few of you have asked about AI credits — how consumption is calculated, what you actually get on each tier, and whether we compare well to other tools with high credit burn. Since it's come up a few times, wanted to post one place with the full picture.

How credits get used

Every conversation and AI Task your agent performs draws from your monthly credit pool. Usage can vary based on a few factors:

• Which AI model you pick. More credit-efficient models like Gemini Flash and Claude Haiku use fewer credits, while higher-reasoning models can use more. You can see the credit rate for every model before selecting it and track usage directly in your dashboard.
• Message length and what the agent is doing. A simple Q&A interaction can use fewer credits than longer messages or more complex, multi-step AI Tasks.

What that looks like in practice

On Tier 1 (400 monthly credits), you can still build agents that answer questions, capture and qualify leads, personalize conversations, and take actions like showing forms, videos, product recommendations, or booking calendars — the full AI Task toolkit, not a stripped-down version.

As a general reference, here are estimated usage levels for two of our recommended models for AI Tasks:

• Gemini Flash: 400 monthly AI credits can provide up to roughly 800 total messages exchanged between users and the AI per month.
• Claude Haiku: 400 monthly AI credits can provide roughly 1,000+ total messages exchanged between users and the AI per month.

Actual usage can vary based on the model, message length, and number and complexity of the AI Tasks being performed. You can easily track credit usage in your dashboard.

Higher AppSumo tiers include larger monthly AI credit allowances, giving you more usage each month.

The reset (and what happens if you run out)

Credits reset automatically at the start of every calendar month — full allowance, no rollover needed. If you use up your monthly credits, your agent simply pauses until the reset and you'll receive an email alert as you approach your limit; nothing gets shut off permanently, and you're never auto-charged overage.

What's coming

We're adding faster, lower-cost models soon that can deliver up to ~2x more message volume for simpler Q&A use cases where you don't need advanced reasoning or full AI Tasks. That'll stretch every tier's allowance further for straightforward support/FAQ-style agents.

A couple of related things worth flagging while I'm here:

• All AppSumo tiers include access to advanced models from Gemini, Claude, and GPT — you're not locked into one provider.
• BYOK isn't supported today, but it's something we may consider in the future, particularly for higher-volume use cases.
• We don't currently offer separate credit packs; if you need a larger monthly allowance, upgrading to a higher AppSumo tier is the way to increase your allowance for now.
• Bonus for anyone training with tutorial videos: point Surfn at the YouTube URL instead of uploading the file. We pull the transcript, including timestamps that can link back to relevant moments in the video, instead of storing the raw video itself. This means even a large video uses only a small amount of your training storage.

Thanks for all the questions so far — we really appreciate the feedback. Keep them coming.

— Pali, Surfn AI Founder Team