I've been looking into headless e-commerce for a few months. I believe it is the way of the future, so I'm very excited to jump into this lifetime offer.

Headless commerce will be a game changer for me. I do a lot of experimentation with projects and products. New sites, different platforms, focused markets. With this I can be done with the tangled mess of having orders and customers on multiple platforms. Never again! From now on it's all in one place, forevermore, able to move with me.

Disclaimer: I'm a web developer, so I'm very comfortable integrating this sort of thing into websites.

I'm excited to be able to make multiple landing pages, with focused offers, without trying to spin up a new order management system for each site. This will help me launch faster.

Digging into Swell, there are many features which confirm I made a good choice:

Full webhook support on all events (without Zapier, thank you!) so I can connect all the wires and make the magic happen.

Gift Cards! Didn't even know that was a feature, and never considered it before... but now I could offer them!

Ability to modify the database models within Swell is a really slick under-the-hood option for developers. To me, that means I'm never going to be "stuck" wanting to do something outside the system. I can bend it to my will!

I'm eyeballing a couple other AppSumo offers around subscription billing/invoicing for a new project, but I'm really tempted to get a second Swell account instead. More work up front, but unlimited potential later.