Swell

    Lifetime deal

    Create flexible ecommerce stores for both physical and digital products—without any coding

    When you decided to build an online store, you probably didn’t imagine having to stitch together a bundle of apps. ("It’s like knitting, except you get a headache instead of a sweater".)

    Building a solution from scratch can’t be the only way to create an ecommerce store with a solid customer experience.

    Meet the most flexible, future-proof backend ecommerce platform for online stores with built-in support for subscriptions, pre-orders, and payment plans.

    Introducing Swell.

    TL;DR

    Start selling quickly with prebuilt storefront themes and a dashboard with everything you need for online commerce
    Alternative to: BigCommerce and Magento
    Easily create subscriptions for both digital and physical products using a wealth of built-in features
    Best for: Developers, agencies, and entrepreneurs that want to build seamless ecommerce experiences with full creative freedom

    Overview

    Swell is a futureproof, headless ecommerce platform that lets you quickly make storefronts to sell physical and digital products.

    With Swell, you can drag and drop your way to a complete shop with pre-built themes that give you everything you need to start a successful ecommerce site.

    The storefront editor within the dashboard works with most JavaScript frameworks, allowing you to customize your storefront—no coding necessary.

    You can also use Swell with third-party storefronts, like Builder.io, Shogun, and Next.js Commerce.

    Storefront template

    Use pre-built storefront templates to get your store up and selling quickly—just add content and styling.

    Swell gives you multiple options for subscriptions with flexible subscription-oriented ecommerce functionality.

    Right out of the box, you'll be able to create subscriptions for both physical and digital products that customers can pause or resume whenever they want.

    Offer trial periods, subscription discounts, and coupons while getting comprehensive subscription reporting to keep track of growth.

    Subscription options

    The native subscriptions provide a number of customizable options like pricing and frequency.

    You can sell globally using multi-language and multi-currency support, which includes up to 100 languages and allows you to provide localization throughout your store.

    Make the customer experience extra smooth by setting your default currency, enabling additional currencies, and providing conversion fallback logic for your store.

    The multi-currency feature lets you offer automatic conversion rates, price rules per currency, and the ability for customers to change currency during checkout.

    Localization options

    Build your store from anywhere with multi-currency and multi-language support.

    Swell provides the experience of a full-blown CMS on one dashboard—giving you total control over how you customize and access your data.

    Add custom fields, collections, field interfaces, and field validation rules to capture the data you need. You can edit existing fields or create new ones with just a few clicks.

    This feature is entirely flexible and can be specified anywhere, enabling you to implement business logic best suited for your store's needs.

    Data customization

    Place custom fields almost anywhere to capture unique data points.

    You no longer have to Frankenstein your apps together just to get an ecommerce solution that costs you an arm and a leg. ("Get it? Because Frankenstein? Sorry, we’re done.")

    Swell enables you to create sophisticated solutions faster, without having to think about infrastructure or maintenance.

    Create the online store you've always wanted.

    Get lifetime access to Swell today!

    Plans & features

    Deal terms & conditions

    • Lifetime access to Swell
    • All future Standard Plan updates
    • No codes, no stacking—just choose the plan that's right for you
    • You must activate your license within 60 days of purchase
    • Ability to upgrade or downgrade between 4 license tiers
    • GDPR compliant
    • Available for new Swell users and returning AppSumo purchasers
    • Previous AppSumo customers who purchased Swell can upgrade their license to increase their feature limits
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    60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!

    Features included in all plans

    • Unlimited standard products
    • Unlimited subscription products
    • Admin fields
    • Coupons
    • Gift cards
    • Abandoned cart recovery
    • Reporting
    • Product bundling
    • Promotions and discount rules
    • Standard API limits
    • Unlimited currencies
    • Cross-sells and upsells
    • Bulk coupon generation
    • 1% fee on all revenue after the annual limit is exceeded

    From the founders

    Eric_Swell

    Eric Ingram

    Co-founder & CEO

    September 17, 2021

    Hey Sumo-lings! 👋

    I’m Eric, co-founder and CEO, and we’re incredibly excited to share Swell with you all.

    When you start an online business, the last thing you want to struggle with is a rigid and slow ecommerce platforms or the need to glue a dozen apps together to make everything work.

    Swell is the most comprehensive, powerful, and easy-to-use headless commerce platform in the market. Our mission is to give entrepreneurs the tools they need to get started quickly—without limitations for truly creative e-commerce experiences.

    Why headless commerce?

    It’s all about speed and flexibility. With headless, your store frontend is connected to your backend via APIs. That means you can host it anywhere you want and easily make changes as your business evolves. If you or your developers want to keep pushing boundaries in your market, you’re going to love headless commerce.

    So, what makes Swell a big deal?

    🌮 Launch a headless storefront in minutes and customize it with a no-code visual editor. For developers, use a git-based workflow to deploy on Swell’s built-in hosting (you can also use a CDN-backed provider like Netlify or Vercel).

    🌮 Customize workflows and add new content to your storefront through our custom fields. Add them in almost anywhere within the dashboard or via API.

    🌮 Sell subscription products—physical or digital—without the need for third-party apps.

    🌮 Use and customize Swell’s hosted checkout or build your own with Swell.js.

    🌮 Integrate with a growing number of apps like Stripe, PayPal, Mailchimp, Zapier, TaxJar, Segment, Klaviyo, HubSpot, Algolia, Contentful, and more.

    What do people use Swell for today?

    🌮 Upgrading from a Shopify/Recharge subscription business—we’ve heard many frustrations about this combination, but with Swell, having everything in one place is a dream come true.

    🌮 Creating complete 2-sided marketplaces—the kind of complexity that you could typically only solve by building everything from scratch (at a considerable cost), but with our API-first approach, it’s easier than ever.

    🌮 Selling both wholesale (B2B) and direct to consumer (DTC) on one backend—improving efficiency by managing content, pricing, and discounts for multiple customer groups at once.

    🌮 Building completely custom checkout experiences—a key to the success of companies like Warby Parker and many others.

    We’re grateful to the AppSumo community for giving us the opportunity to spread the word about Swell and the future of ecommerce and look forward to your feedback!

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