Not quite ready for mainstream yet
Writing this review after having Swell for a few months and *trying* to use it for an online store project with a client of ours. To give some background, I run an agency where we've been doing website design/dev (mostly JAMstack) and Shopify sites for about 5-6 years now. Oh boy, is it plagued with bugs. I do think it has great potential down the line but right now it's so buggy that it's just a pain to work with. Their documentation is seriously lacking (for example, they have a Yotpo integration but no documentation for it). Their API is also extremely buggy and anytime you reach out to support they never have an answer. The standard response you receive is that they'll forward it to their engineering team and you'll never get an update. Their content model editor has also not been working for a while now with no resolution. They also use their own CDN for images with no documentation on it so we're limited to the customizations we can make. We actually started an e-comm project with Swell and it's gotten to the point where I wish we would have used Shopify instead as it would have been exponentially more reliable in performance and functionality.
I would really like to speak with some of the leadership team at Swell and see if we can get these issues fixed or at the VERY least some proper documentation for the platform.