I don't really understand the negative reviews. I bought Taja over a year ago, I believe, and they have made a lot of improvements to the product. I save a ton of time in production. I love the thumbnail feature; the titles are always much better than what I had planned. It does all the work, and we only have to focus on the content creation part. Everything that used to bother me is now handled by Taja: generating shorts, recycling for other platforms, making the thumbnail, generating the description, writing subtitles... and I must be forgetting some.