Upon my first introduction, I believed this tool to be fun and casual, but not quite there for serious entrepreneurial endeavors. TextWizard may still be a work in progress as of this review, but from the quick turn-around in following up on issues/materials that users have found problematic here, I can easily give 5 Tacos.

1 Taco for its awesome UI/X - it's fun to use!
1 Taco for its customer service response & the perceived longevity of the company
1 Taco for having most of the bases covered in ability - not even FRASE (which I have) does all of what TextWizard does now (or seeks to do in the near future)
1 Taco for its ability - I am a really good writer, but still I may be wordy when it comes to some types of writing--like cover letters. (I have used it to help me with one and boy, *it did a good job! I hated to admit that I should have sent THAT letter instead. :(
1 Tacos for being *affordable offering a TEAM plan for the First Tier is great.

Now, is this tool PERFECT? NOPE. But then, none are, esp. at this stage. And the very fact that one can even reference this tool alongside one like FRASE and CopySmith (both former AppSumo offerings and which I purchased and use).

Issues:
1) It has a few quirks: My Tag Generator is still paused at 50% (but I read here how it may be due to steep usage from new AppSumo buyers. (Get this under wraps quickly please!)
2) It takes several generations to get most of what I am looking to have to use in my business--and as was commented...the tool does not allow for an ease of regeneration OR of copying--(CopySmith it is not--but CopySmith was WAY pricier and was not great for TEAMS)

Now the asterisk:
* HINT: Truly, if you are a TEAM get UNLIMITED! I read here that they may allow for 1 user at 90,000 to 100,000 characters per month. (This would be GREAT, IF they do this.

Oh, and LONG Form, is really a few "short form". I found that it worked well if I think of it like that and have many generations. (After 3 -4 long form generations with a few changes in my writing--(ie. took out words with aLL caps, changed wording on subtitles, for example I was able to truly have a Blog article!) CONCERN? If you don't have UNLIMITED--fuh-get about it! ;)