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Optimize your sales funnel performance

4.91 stars

TruConversion

Smart funnels for conversion trackings

Reveal visitor behavior with heatmaps

Get insight with session recordings

Track form field interactions

Collect feedback with micro-surveys

TruConversion

Easy funnel tracking and optimization with heatmaps, session recording, and form analytics

4.91 stars

4.91 stars

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Choose a plan

Lifetime access
Refundable up to 60 days
Covered by our We Got Your Back guarantee

Carefully selected by AppSumo for quality, performance, and support

Stop guessing where your funnel falls short; TruConversion unifies funnel tracking, heatmaps, and session recordings into one dashboard so you can optimize conversions with confidence.

TL;DR

Quickly track your funnel performance to find out what’s working and what’s not
Use optimization tools like heatmaps, session recordings, and form analytics, plus connect with customers using surveys

At-a-glance

www.truconversion.com

Alternative to

Hotjar

Integrations

ActiveCampaign, AWeber, BigCommerce, Constant Contact

Best for

Marketers, Project managers, SaaS

TruConversion

Optimize funnels with heatmaps and session recordings

Overview
Pricing
Reviews

Sold out!

Leverage heatmaps, session recordings, and form analytics to help you craft better strategies

Smart funnels for conversion trackings

Track your funnels, set conversion benchmarks, and find out where you can make a positive impact on your bottom line
Constantly monitor your funnels so you're not stuck digging through analytics

Smart funnels for conversion trackings

Reveal visitor behavior with heatmaps

See where your visitors scroll and click the most, so you know where to put content and calls to action
Trigger heatmaps to start collecting data when it matters most by combining them with smart funnels

Reveal visitor behavior with heatmaps

Get insight with session recordings

Watch session recordings of individual browsing journeys to see where they click and what they skip
Set recordings to trigger based on page activity
Understand why people bounce before checkout and make adjustments to improve your UI/UX

Get insight with session recordings

Track form field interactions

Track which fields are getting filled and which ones are increasing bounce rates
Filter the data to show results by device for more granular insights

Track form field interactions

Collect feedback with micro-surveys

Post a poll anywhere on your site, following almost any action
Create a detailed evaluation of customer satisfaction,net promoter score (NPS), or other custom feedback
Customize surveys to fit your site theme

Collect feedback with micro-surveys

Choose the plan that's right for you

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

	License Tier 1	License Tier 2	License Tier 3	License Tier 4
User(s)	1	3	20	Unlimited
Domains	3	5	15	30
Monthly page views	110,000	275,000	750,000	1,500,000
Move, Click, Detail maps
Scroll map
Share heatmap
Download heatmap
Compare heatmap
Date range
Source of visitor
Operating system and browser
Campaign
Country
Smart funnels features:
Visual builder
Advanced page targeting
Advanced filters
Conversion rate recommendations
Multiple pages per step
Individual page statistics
No-code goals
Primary conversion rate selector
One-click share button

Refundable up to 60 days

Covered by our

We Got Your Back guarantee

Deal terms & conditions

Founded January 1, 2020

🇬🇧West Midlands, United Kingdom

1-10

Growth

Bootstrapped

truconversion.com

Simplify funnel optimization

TruConversion was built by a team of marketers who recognized the complexity of tracking and optimizing digital campaigns across disparate tools. They sought to create an integrated platform that brings funnels, heatmaps, session recordings, form analytics, and surveys into a single toolkit.

The product addresses key challenges faced by marketing professionals: scattered data, unclear visitor behavior, and the need for actionable insights without overwhelming dashboards. By automating funnel tracking and combining it with smart optimization features, TruConversion delivers clear, real-time data to guide decision-making.

With intuitive setup and advanced customization, TruConversion empowers businesses to pinpoint conversion bottlenecks, improve user experience, and ultimately boost marketing ROI.

Hammad_TruConversion

Founder

Questions & reviews

Have a question?

Here you'll find a curated collection of frequent questions and answers, designed to provide you with quick, clear information about the product.

For all other questions refer to the questions tab

Helpful links

What is TruConversion?

How do I install the TruConversion tracking code on my website?

How can I verify that the TruConversion tracking code is installed correctly?

What should I do if TruConversion is unable to detect my form?

How can I integrate TruConversion with my Shopify store?

What are the common limitations when using TruConversion's Form Analytics?

Can I use the same TruConversion tracking code on multiple domains?

Customers appreciate TruConversion for its comprehensive data insights, easy funnel tracking, and optimization. The seamless interface, powerful analytics, detailed session recordings, and insightful heatmaps are also big hits. While some users have noted minor drawbacks like outdated UX and occasional issues with mobile reports, the overwhelming positive feedback and impressive 4.9 rating from 1517 reviews make it a solid buy. Given the 60-day money-back guarantee, it's worth giving it a try.

AI-powered summary of customer reviews

Ratings

4.9

4.91 stars

4.91 stars

1,526

Taco ratings

1,428

79

9

5

5

Hammad_TruConversion

Founder

Founded January 1, 2020

🇬🇧West Midlands, United Kingdom

1-10

Growth

Bootstrapped

truconversion.com

Showing 1-1 of 1 posts

Sep 6, 2025

TruConversion is Back! 🚀

Hey Sumo-lings! 👋

We’re thrilled to be back on AppSumo with TruConversion — the all-in-one conversion optimization toolkit built to help you track smarter, optimize faster, and grow with clarity.

Marketing is tough enough without juggling a dozen tools. That’s why we built TruConversion to bring funnels, heatmaps, session recordings, form analytics, and surveys into one place — so you can finally see what’s working, what’s not, and exactly where to fix it.

No steep learning curves. No bloated dashboards. Just the insights you need, when you need them.

Why 10,000+ Sumo-lings Trust TruConversion ❤️

Over 10,000 AppSumo customers have unlocked growth with TruConversion — and 1,500+ five-star reviews prove it. Here’s why they stick with us:

Smart Funnels that stay on → See exactly where users drop off without digging through spreadsheets.
Behavior insights that matter → Heatmaps + event-based session recordings reveal friction before it costs you conversions.
Form Analytics that pay for themselves → Instantly spot and fix fields causing abandonment.
Surveys & micro-surveys → Collect on-page feedback and validate your ideas in real time.
Set up in minutes → Works seamlessly with WordPress, Shopify, Wix, Squarespace, Magento, ClickFunnels, HubSpot, and more.

Who’s It For?

If you’re responsible for making the cash register ring or the lead form light up, this deal is for you:

Marketers & growth teams
Founders & product managers
Agencies & paid media managers

If conversions, signups, or revenue are on your plate, TruConversion was built for you.

What’s Next

We’ve spent years refining TruConversion into the toolkit it is today — but we’re not stopping here. Our roadmap focuses on making optimization even faster, smarter, and more visual, so your entire team can act on insights without the guesswork.

Ready to see what’s working and fix what’s not — without drowning in data?

Grab the AppSumo lifetime deal today and join 10,000+ Sumo-lings already using TruConversion to optimize funnels and boost conversions.

See you on the inside! 🚀

— The TruConversion Team

Hammad_TruConversion