Optimize your sales funnel performance

TruConversion

TruConversion

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  • Lifetime access
  • Refundable up to 60 days
  • Covered by our We Got Your Back guarantee
AppSumo Select

Carefully selected by AppSumo for quality, performance, and support

Stop guessing where your funnel falls short. TruConversion unifies funnel tracking, heatmaps, and session recordings into one dashboard so you can optimize conversions with confidence.

TL;DR

  • checkmarkQuickly track your funnel performance to find out what’s working and what’s not
  • checkmarkUse optimization tools like heatmaps, session recordings, and form analytics, plus connect with customers using surveys

Alternative to

Hotjar

Integrations

ActiveCampaign, AWeber, BigCommerce, Constant Contact

Best for

Marketers, Project managers, SaaS

TruConversion logo

TruConversion

Leverage heatmaps, session recordings, and form analytics to help you craft better strategies

Smart funnels for conversion trackings

  • Track your funnels, set conversion benchmarks, and find out where you can make a positive impact on your bottom line
  • Constantly monitor your funnels so you're not stuck digging through analytics
Smart funnels for conversion trackings

Reveal visitor behavior with heatmaps

  • See where your visitors scroll and click the most, so you know where to put content and calls to action
  • Trigger heatmaps to start collecting data when it matters most by combining them with smart funnels
Reveal visitor behavior with heatmaps

Get insight with session recordings

  • Watch session recordings of individual browsing journeys to see where they click and what they skip
  • Set recordings to trigger based on page activity
  • Understand why people bounce before checkout and make adjustments to improve your UI/UX
Get insight with session recordings

Track form field interactions

  • Track which fields are getting filled and which ones are increasing bounce rates
  • Filter the data to show results by device for more granular insights
Track form field interactions

Collect feedback with micro-surveys

  • Post a poll anywhere on your site, following almost any action
  • Create a detailed evaluation of customer satisfaction,net promoter score (NPS), or other custom feedback
  • Customize surveys to fit your site theme
Collect feedback with micro-surveys

Choose the plan that's right for you

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

Refundable up to 60 days
Covered by our
We Got Your Back guarantee
Deal terms & conditions
TruConversion
See TruConversion
Founded January 1, 2020
🇬🇧West Midlands, United Kingdom
1-10
Growth
Bootstrapped
Verified by Persona

TruConversion is Back! 🚀

Hey Sumo-lings! 👋

We’re thrilled to be back on AppSumo with TruConversion — the all-in-one conversion optimization toolkit built to help you track smarter, optimize faster, and grow with clarity.

Marketing is tough enough without juggling a dozen tools. That’s why we built TruConversion to bring funnels, heatmaps, session recordings, form analytics, and surveys into one place — so you can finally see what’s working, what’s not, and exactly where to fix it.

No steep learning curves. No bloated dashboards. Just the insights you need, when you need them.

Why 10,000+ Sumo-lings Trust TruConversion ❤️

Over 10,000 AppSumo customers have unlocked growth with TruConversion — and 1,500+ five-star reviews prove it. Here’s why they stick with us:

  • Smart Funnels that stay on → See exactly where users drop off without digging through spreadsheets.

  • Behavior insights that matter → Heatmaps + event-based session recordings reveal friction before it costs you conversions.

  • Form Analytics that pay for themselves → Instantly spot and fix fields causing abandonment.

  • Surveys & micro-surveys → Collect on-page feedback and validate your ideas in real time.

  • Set up in minutes → Works seamlessly with WordPress, Shopify, Wix, Squarespace, Magento, ClickFunnels, HubSpot, and more.

Who’s It For?

If you’re responsible for making the cash register ring or the lead form light up, this deal is for you:

  • Marketers & growth teams

  • Founders & product managers

  • Agencies & paid media managers

If conversions, signups, or revenue are on your plate, TruConversion was built for you.

What’s Next

We’ve spent years refining TruConversion into the toolkit it is today — but we’re not stopping here. Our roadmap focuses on making optimization even faster, smarter, and more visual, so your entire team can act on insights without the guesswork.

Ready to see what’s working and fix what’s not — without drowning in data?

Grab the AppSumo lifetime deal today and join 10,000+ Sumo-lings already using TruConversion to optimize funnels and boost conversions.

See you on the inside! 🚀

— The TruConversion Team


Questions & reviews

AskSumo

TruConversion has received positive feedback for its intuitive interface, powerful features, and cost-effectiveness. Users have praised the platform's smart funnels, heatmaps, and session recordings. While some users have mentioned minor setup complexities and a few missing integrations, the overall rating stands at an impressive 4.9 with 1500+ reviews. Additionally, TruConversion offers a 60-day money-back guarantee. If you're looking for easy funnel tracking and optimization, TruConversion is worth considering.

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