Hi, I'm Nazmul. I run Codexpert, a small WordPress plugin company. We build tools mostly for WooCommerce store owners.

The idea came from a client, a user of our other plugin, who wanted to start an affiliate program for their store. Nothing fancy, just track some links and pay people out at the end of the month.

We looked at what was available. There was the big name in the market, starting at $149 a year. And when we set it up, it never felt like it was really built for WooCommerce. Too many steps, too many annual fees, and you have to pay before you even know if it fits your store.

So we built our own.

More people started asking. Other WooCommerce store owners, users from our other plugins, people in the Facebook groups we hang around in. Same frustration every time. Either too expensive, or not truly WooCommerce-native, or the free tier is so limited it is useless.

We gathered feedback from our early users, and recently did a full revamp based on what they told us. Better UI, cleaner workflows, and features that actually came from real store owners running real affiliate programs.

We also run our own affiliate program using WC Affiliate. So when something is broken or annoying, we feel it ourselves. That keeps us honest.

We are a small team from Bangladesh. No big marketing budget, no investors. Just a product we actually use, and a genuine interest in making affiliate marketing accessible for stores that are not enterprise level.

We are bringing WC Affiliate to AppSumo because Sumo-lings give the kind of honest, detailed feedback that makes products better. If you pick it up, you are not just getting a deal. You are helping shape what comes next. I will be active in the Q&A, so ask anything.