What expectations do customers have regarding promises made during the sales process?

The most important factor that drives psychological change in the buying process is the promise.

Promises made during the sales process set new expectations in the buyer's mind that didn't exist before.

Without a promise, there is no expectation, and without expectation, there is no investment or psychological motivation in the decision-making process. Lack of motivation to justify a purchase leads to a situation where no one buys.

If many customers are asking for one thing, it is perceived as a very important commitment and it is important to communicate clearly and transparently about the situation, clear up misunderstandings and reinforce the validity of the promise.