I use wope to separate branded keywords, category keywords and generic keywords. You really need to understand how it works to make it work for you. I was struglling at first then i found a review on wope on youtube.

The insights you get are much deeper especially that you are able to sort your competitors using the branded, category and generic keywords scenario.

Then there is the bonus of the content AI suggestion.. that will make you fix and focus your content on getting the rankings you want vs your specific competition.

This is a smart SEO tool..