WowOptin Reviews

I had this implemented on a Wordpress website in about 15 minutes from activation on. Really easy to use. I haven't connected it to any of the email systems YET, but that's coming up next. I used to use Optin Monster and got rid of it due to the cost, but I think this will work just as well for me.

1. No URL Targeting (Major Limitation)
A basic feature is missing: URL targeting. Without it, all high-traffic category pages are excluded from campaigns unless they happen to fit WowOptin’s rigid “pages” or “posts” options.
Example: I have several category URLs generating tens of thousands of visits monthly, but since the tool doesn’t allow targeting by URL, all that traffic is lost. When I reached out to support, the response was simply, “We don’t support URL targeting—maybe in the future.” But URL targeting would immediately solve this problem.

2. Popups Randomly Disappear
On the pages where it does work, there’s another critical flaw: the popup frequently appears for a split second and then closes automatically/disappears. I’ve tested this across multiple devices, VPNs, and browsers, and the issue persists so it's not our fault. The result? A steep drop in conversion rates compared to the previous solution we used.

3. Poor Support Experience
Support has been slow and ineffective. Initial responses were copy-paste answers that didn’t address my concerns, and after follow-ups, the final response was essentially “hopefully this improves someday.” Not reassuring when real business impact is on the line.

Bottom Line:
Without URL targeting and with unstable popups, this tool can’t be relied on. Combine that with poor support, and I strongly advise: don’t buy it.

After complaining, they quickly got to work. Support was a bit slow at first, but now it's back, and I think they've fixed the problem with displaying the WooCommerce page. Hopefully, I can now display WooCommerce products with a pop-up!

I also found that showing the popup in specific countries didn't work. I hope they'll test this very soon. When I use Audience, Geolocations, or Browser Locations and test with a VPN and clear the history, the popup immediately stops working. Please check this with Support.
Thank you.

Works ok but I would like to have filters on what roles are targeted. I didn't see that feature.

This is the pop-up tool I was looking for that could be integrated with FunnelKit. The webhook functionality makes this possible to integrate with FunnelKit Automations. This is a function that free options don't have (which I was able to find...) and paid options like OptinMonster are ridiculously expensive.

This plugin has all we need, looks great, is easy to set up, easy to design on multiple screen formats, and easy to integrate.

Thank you for this.