1. No URL Targeting (Major Limitation)
A basic feature is missing: URL targeting. Without it, all high-traffic category pages are excluded from campaigns unless they happen to fit WowOptin’s rigid “pages” or “posts” options.
Example: I have several category URLs generating tens of thousands of visits monthly, but since the tool doesn’t allow targeting by URL, all that traffic is lost. When I reached out to support, the response was simply, “We don’t support URL targeting—maybe in the future.” But URL targeting would immediately solve this problem.

2. Popups Randomly Disappear
On the pages where it does work, there’s another critical flaw: the popup frequently appears for a split second and then closes automatically/disappears. I’ve tested this across multiple devices, VPNs, and browsers, and the issue persists so it's not our fault. The result? A steep drop in conversion rates compared to the previous solution we used.

3. Poor Support Experience
Support has been slow and ineffective. Initial responses were copy-paste answers that didn’t address my concerns, and after follow-ups, the final response was essentially “hopefully this improves someday.” Not reassuring when real business impact is on the line.

Bottom Line:
Without URL targeting and with unstable popups, this tool can’t be relied on. Combine that with poor support, and I strongly advise: don’t buy it.