I buy a lot of useful tools from AppSumo, some I use more than others (some not at all, you could call them 'tools for the future'), WP-Reset is one of the tools I have used many time over the past few weeks.

I manage many WordPress websites. Up until now the quickest way to spin up a new website (with the theme & plugin array that I use on almost all of them) was to clone an existing site and delete all the posts, categories, pages and settings details.

It was far quicker than creating a new site from scratch and installing all the plugins, themes and license codes one by one.

Why not create a template site and clone that each time? This was one of my first ideas but it quickly fell out of date as I rarely visited it.

Up steps WP-Replay.
The cloud site feature where you can add your theme and all your plugins to a 'collection' is a god send.
Install a single plugin and it will install, activate and register your licenses for everything else.

This was the main selling point for me, the backup feature is an added bonus and I use it whenever I'm making substantial changes to the site.

I hugely recommend this product and look forward to seeing which direction it takes in the future.