A: Hey! Yes, both channels maintain full conversation context so the AI always knows what was discussed before.

On WhatsApp, you can absolutely run outbound campaigns, not just respond to inbound. What makes it powerful is the AI follow-up feature: if a prospect stops responding, Zipchat can follow up automatically with full awareness of the previous conversation, making it feel natural rather than generic.

On email, the AI handles inbound support and replies. For outbound campaigns you'd still use your marketing automation platform of choice, but you can connect Zipchat to the email address you send from, so whenever someone replies to your campaigns, the AI picks it up and handles the conversation from there. 🙏