I’ve been testing Zipchat and, honestly, I have mixed feelings about the platform. It offers some strong advantages, such as ease of use, good AI behaviour and very simple setup, but it also lacks a few important features and the support hasn’t been as fast as expected.
Among the limitations, the one that stands out the most is the inability to embed links within text or highlight parts of a message in bold in campaign flows — something I consider essential. Also, the {{product_title}} variable does not work properly on websites running WooCommerce.
The reporting module is, let’s say, somewhat unusual. This is what they state: 'In the beginning of each month, we will generate a report for each chat that had 10 conversations during the previous month.' This is simply not acceptable.
In summary: yes, the platform has solid potential considering the price–quality ratio, but there are several aspects that need improvement — not only these, but others mentioned in previous reviews as well.
I’ll continue testing it until the 59-day mark and then decide whether I should activate the money‑back guarantee.