Group

Software

Media tools

Sub category

Visual design

Product tag

Graphic design

Product type

Best for

Content creators

Marketers

Solopreneurs

Alternative to

Canva

Integrations

Zapier

Operating system

Windows

macOS

Linux

Browser-based

Features

GDPR-compliant

No codes, no stacking—just choose the plan that’s right for you

You must activate your license within 60 days of purchase

Ability to upgrade or downgrade between 3 license tiers

Available for new Baseline users and returning AppSumo purchasers

Previous AppSumo customers who purchased Baseline can upgrade their license to increase their feature limits

Blog Announcement

Wishlist

Roadmap

Introduction to Baseline

Exciting New Features!

<h4 class=""><b>Baseline is a brand design and management platform that helps you generate brand guides and design assets that are always on-brand.</b></h4>

<p><div class="story-inline-video"><iframe id="baseline-vid" width="560" height="315" src="https://www.youtube.com/embed/OmVj5Naosw0?rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div></p>

<p>With Baseline, you can <b>generate a cohesive brand guide</b> to help your team create assets that always fit the brand.</p>

<p>All you need is a logo to get started. And you can <b>use the Logo Maker to create a new logo in a few clicks.</b></p>

<p><b>Pull colors from your logo to establish a brand palette</b> with shades and gradients, and you'll also be able to customize the font and type scale.</p>

<p>It’s easy to <b>copy-and-paste color and typography values, along with CSS variables</b>, and use them across the board for any brand.</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline-1"
        >
            
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png"
          alt="Brand guide"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p><h5 class="" style="text-align: center; "><i>Generate a brand guide with colors, logo designs, and typography—plus CSS code for each element!</i></h5><p>Baseline<b> automatically applies your brand guidelines across dozens of digital templates</b>, so you can pump out branded content faster.</p>

<p>You can<b> find templates for social media posts</b>, like Instagram stories, Facebook banners, Twitter banners, YouTube thumbnails, and LinkedIn posts.</p> 

<p>Plus, this tool allows you to <b>create custom templates </b>and save them for future projects!</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline-2"
        >
            
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png"
          alt="Branded templates"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p>

<h5 class="" style="text-align: center; "><i>Access a growing library of social media templates that already fit your brand like a glove.</i></h5><p><b>Explore the user-friendly design editor</b> that’s packed with cool features to help you make template designs your own.</p> 

<p>Just <b>upload your own images and vectors</b>, or use the built-in photo library. You can even remove backgrounds from any image in one click.</p>

<p>It’s a cinch to <b>update colors, apply branded color filters, and add text effects </b>that make your content pop!</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline-3"
        >
            
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png"
          alt="Design editor"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p><h5 class="" style="text-align: center; "><i>The easy-to-use design editor lets you tinker with templates so they fit your brand style.</i></h5><p>Managing multiple brands? You can access assets for each one from Baseline’s organized dashboard.</p> 

<p>Agencies can <b>create unique brand portfolios for each client</b>, and it’s a breeze for in-house teams to design materials for their different products.</p> 

<p>Plus, you can<b> reapply designs you created for one brand across others </b>on the platform.</p> 

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline-4"
        >
            
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png"
          alt="Dashboard"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p>

<h5 class="" style="text-align: center; "><i>Set up brand guidelines for multiple clients or products, and manage them all from one dashboard.</i></h5><p>Without a brand guide, someone on your team is bound to design something that misses the mark. (<i>“So, lime green with neon pink was definitely an interesting choice...”</i>)<br></p>

<p>Baseline helps you quickly design assets that are always on-brand with an auto-generated brand guide and customizable templates.</p>

<p>Create branded content faster than ever.</p>

<p><b>Get lifetime access to Baseline today!</b></p>

Design

Marketing

Social Media

Automatically generate a brand guide and design cohesive brand assets

<h4 class=""><b>Baseline is a brand design and management platform that helps you generate brand guides and design assets that are always on-brand.</b></h4>

<p><div class="story-inline-video"><iframe
  id="baseline-vid"
  width="560"
  height="315"
  src="https://www.youtube.com/embed/OmVj5Naosw0?rel=0"
  srcdoc="<style>*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}</style><a href=https://www.youtube.com/embed/OmVj5Naosw0?rel=0&autoplay=1 onclick=&quot;window.parent.postMessage('embed_slug:baseline-vid','*')&quot;><img src=https://img.youtube.com/vi/OmVj5Naosw0/hqdefault.jpg ><span>▶</span></a>"
  frameborder="0"
  allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"
  allowfullscreen
  loadonscroll
></iframe></div></p>

<p>With Baseline, you can <b>generate a cohesive brand guide</b> to help your team create assets that always fit the brand.</p>

<p>All you need is a logo to get started. And you can <b>use the Logo Maker to create a new logo in a few clicks.</b></p>

<p><b>Pull colors from your logo to establish a brand palette</b> with shades and gradients, and you'll also be able to customize the font and type scale.</p>

<p>It’s easy to <b>copy-and-paste color and typography values, along with CSS variables</b>, and use them across the board for any brand.</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png"
          alt="Brand guide"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-1.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p><h5 class="" style="text-align: center; "><i>Generate a brand guide with colors, logo designs, and typography—plus CSS code for each element!</i></h5><p>Baseline<b> automatically applies your brand guidelines across dozens of digital templates</b>, so you can pump out branded content faster.</p>

<p>You can<b> find templates for social media posts</b>, like Instagram stories, Facebook banners, Twitter banners, YouTube thumbnails, and LinkedIn posts.</p> 

<p>Plus, this tool allows you to <b>create custom templates </b>and save them for future projects!</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png"
          alt="Branded templates"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-2.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p>

<h5 class="" style="text-align: center; "><i>Access a growing library of social media templates that already fit your brand like a glove.</i></h5><p><b>Explore the user-friendly design editor</b> that’s packed with cool features to help you make template designs your own.</p> 

<p>Just <b>upload your own images and vectors</b>, or use the built-in photo library. You can even remove backgrounds from any image in one click.</p>

<p>It’s a cinch to <b>update colors, apply branded color filters, and add text effects </b>that make your content pop!</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png"
          alt="Design editor"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-3.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p><h5 class="" style="text-align: center; "><i>The easy-to-use design editor lets you tinker with templates so they fit your brand style.</i></h5><p>Managing multiple brands? You can access assets for each one from Baseline’s organized dashboard.</p> 

<p>Agencies can <b>create unique brand portfolios for each client</b>, and it’s a breeze for in-house teams to design materials for their different products.</p> 

<p>Plus, you can<b> reapply designs you created for one brand across others </b>on the platform.</p> 

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png"
          alt="Dashboard"
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png?width=450 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png?width=595 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/baseline-4.png?width=850 850w"
          sizes="(min-width: 950px) 850px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p>

<h5 class="" style="text-align: center; "><i>Set up brand guidelines for multiple clients or products, and manage them all from one dashboard.</i></h5><p>Without a brand guide, someone on your team is bound to design something that misses the mark. (<i>“So, lime green with neon pink was definitely an interesting choice...”</i>)<br></p>

<p>Baseline helps you quickly design assets that are always on-brand with an auto-generated brand guide and customizable templates.</p>

<p>Create branded content faster than ever.</p>

<p><b>Get lifetime access to Baseline today!</b></p>

Baseline Questions