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⭐New version V2

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Scheduler

Group

Software

Media tools

Sub category

Visual design

Product tag

Graphic design

Product type

Best for

Content creators

Marketing agencies

Small businesses

Alternative to

Brandfolder

Buffer

Canva

Integrations

Facebook

Instagram

LinkedIn

Operating system

Windows

macOS

Linux

Browser-based

Features

Allows Existing Accounts

If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates

No codes, no stacking—just choose the plan that’s right for you

You must activate your license within 60 days of purchase

Ability to upgrade between 4 license tiers while the deal is available

Ability to downgrade between 4 license tiers within 60 days of purchase

Available for new Baseline users and returning AppSumo purchasers

Previous AppSumo customers who purchased Baseline can upgrade their license to increase their feature limits

Previous AppSumo customers will be grandfathered into any new features and feature limits

Baseline Terms & Conditions

Wall of Love (Testimonials)

Blog

Roadmap

Wishlist

Blog announcement

Update from the founder April 2025

Exciting New Features!

Introduction to Baseline

<h4 class=""><b>Baseline lets you create brand guides, manage client assets, design social content, and publish it straight to social media.</b></h4>

<p><div id="pdp-story-inline-video" class="story-inline-video"><iframe
  id="baseline24-vid-copy-1"
  width="560"
  height="315"
  src="https://www.youtube.com/embed/OmVj5Naosw0?rel=0"
  frameborder="0"
  allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"
  allowfullscreen
  loadonscroll
></iframe>
</div></p>

<h4 class=""><b>Brand management for agencies</b></h4>

<p>Running an agency? With Baseline, you can <b>create unique brand guides</b> to manage brand colors, logos, fonts, and media for every client.</p>



<ul><li><b>Instantly generate a color palette</b> with shades and gradients, then customize fonts and type scales</li><li><b>Copy-and-paste color and typography values</b>, along with CSS variables</li><li><b>Establish a client’s core brand values and tone of voice</b> with a short questionnaire</li></ul>
<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline24-1-copy-1"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-1_uuid_216acf63-fe73-4a83-95a8-e1b645acaf4e.png?optimizer=gif"
                alt="Brand guide"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-1_uuid_216acf63-fe73-4a83-95a8-e1b645acaf4e.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-1_uuid_216acf63-fe73-4a83-95a8-e1b645acaf4e.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-1_uuid_216acf63-fe73-4a83-95a8-e1b645acaf4e.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p>

<h5 class="" style="text-align: center; "><i>Organize every client’s brand colors, logos, fonts, and media into their own brand guide.</i></h5><h4 class=""><b>On-brand social content, on the fly</b></h4>

<p>Packed with hundreds of design templates, Baseline helps you <b>pump out social content like magic</b>. You can even create and save custom templates.</p>


<ul><li><b>Design Instagram stories, YouTube thumbnails, Product Hunt images</b>, and more</li><li><b>Publish content straight to social media </b>in just a few clicks</li></ul>
<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline24-2-copy-1"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-2_uuid_8d65335f-da95-4ad2-bf28-4cae87cf05c7.png?optimizer=gif"
                alt="Social templates"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-2_uuid_8d65335f-da95-4ad2-bf28-4cae87cf05c7.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-2_uuid_8d65335f-da95-4ad2-bf28-4cae87cf05c7.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-2_uuid_8d65335f-da95-4ad2-bf28-4cae87cf05c7.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p>

<h5 class="" style="text-align: center; "><i>Create social content that’s on-brand for every client using fully customizable templates.</i></h5><h4 class=""><b>User-friendly design editor</b></h4>

<p>You’ll also get access to a feature-rich design editor that makes it easy to <b>customize templates for any client or campaign</b>.</p>


<ul><li><b>Update colors, apply filters, add text effects, and remove backgrounds</b> from any image</li><li><b>Upload images and vectors</b>, or browse the built-in photo and vector libraries for high-quality images</li></ul>
<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline24-3-copy-1"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-3_uuid_4be07d92-8239-4690-9029-7a4a6f36d688.png?optimizer=gif"
                alt="Design editor"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-3_uuid_4be07d92-8239-4690-9029-7a4a6f36d688.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-3_uuid_4be07d92-8239-4690-9029-7a4a6f36d688.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-3_uuid_4be07d92-8239-4690-9029-7a4a6f36d688.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p>

<h5 class="" style="text-align: center; "><i>Customize any template with color filters, text effects, photos, vectors, and more.</i></h5><h4 class=""><b>Brand-focused dashboards</b></h4>

<p>Baseline has a new feature: brand dashboards! That means you can&nbsp;<b>manage every brand individually, or organize design assets for in-house products</b>.</p>


<ul><li><b>Copy designs between brands and automatically rebrand them </b>in a few clicks</li><li><b>Collaborate with team members</b>, assign admins, and grant single-board access</li></ul>
<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="baseline24-4-copy-1"
        >
            <img
                class="story-inline-image z-depth-2"
                src="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-4_uuid_40a88a4d-15f8-4d89-9824-aaccb9cdf407.png?optimizer=gif"
                alt="Brand dashboards"
                srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-4_uuid_40a88a4d-15f8-4d89-9824-aaccb9cdf407.png?width=495&optimizer=gif 450w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-4_uuid_40a88a4d-15f8-4d89-9824-aaccb9cdf407.png?width=654&optimizer=gif 595w,
                         https://appsumo2-cdn.appsumo.com/media/stories/images/baseline24-4_uuid_40a88a4d-15f8-4d89-9824-aaccb9cdf407.png?width=935&optimizer=gif 850w"
                sizes="(min-width: 950px) 1045px, 100vw"
                width="850" height="500"
                loading="lazy"
            />
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
                />
           </svg>
        </div>
    </p>


<h5 class="" style="text-align: center; "><i>Manage brands in separate dashboards, and set up admins or passwords for each one.</i></h5><p>Don’t sweat the brand stuff! Baseline lets you create brand guides, customize hundreds of design templates, and organize assets in separate client dashboards.</p>

<p>Manage all your brand work in one place.</p>

<p><b>Get lifetime access to Baseline today!</b></p>

Create brand guides and social content for all your clients or in-house brands

Manage brand guides and client assets

'Customers are all about Baseline, praising its efficient brand guide creation, time-saving design assets, and user-friendly interface. The cherry on top is the streamlined brand management and impressive brand guide creation. There are a few hiccups like limitations in the logo generator and a clunky interface, just small bumps on the road. Weighing the raves against the occasional grumbles, Baseline is hitting the mark and is a solid buy for those in need of brand guide and social content creation. Plus, with an overall rating of 4.8 and a 60-day money-back guarantee, it's worth giving Baseline a try.'

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