As a brand specialist and logo designer, Baseline is a tool I have an immediate use for. Usually, I just create my own brand style guides in Adobe Illustrator, which is great, but Baseline can streamline my process.

First upload your (client's) logo to Baseline, then Baseline will generate Black logo version and White logo version. Next stage, Baseline generates the brand's color palette by pulling it from the logo. You may adjust this and add more support colors.

Next, you can choose from generated gradients if needed.

Then on to the brand fonts. Baseline provides Google fonts and also the option to upload your fonts. After that users can select typscale.

Baseline then produces your brand guide which is shareable, and can be embedded. Shareable link can also be customized so it's not just generic letters and numbers. Clients should like this nice touch.

Baseline also has a design editor for social media that connects to your brands. It comes with a bunch of templates for quick creations, while automatically keeping everything according to your brand guide.

The founder has been super responsive to suggestions and great on support.

Items that would like to see, and have discussed with him:
- Able to upload more logo options per brand
- More flexibility on which rules to allow and exclude, plus maybe add some more
- More text/slogan placement rules
- Being able to upload .ai and .eps files
- Search feature in the templates section

Really excited to see Baseline grow.