Hey Sumolings, Dan here from Zeru Apps (the Parent company of BrandBay) 👋

Glad to be back on AppSumo for a short time!

With all of the changes to the software space recently with AI, vibe coding, etc. staying organized is possibly even more important than ever. And managing every asset for your brands is a big part of this in 2026.

From marketing campaigns, to client management, to internal referencing with your team - BrandBay helps give our users a solid base to work from, to keep their brands consistent, their team in order, and their clients with the access they need to move efficiently in today’s market.

And with this we thought opening up lifetime access now would be a great way to help more people today with what BrandBay does best - organize, collaborate on, and share the assets that run their business.

We are often making updates, listening to your feedback, and looking to see how BrandBay can help your business, so check it out for yourself 🙂

What is BrandBay? 🧐

BrandBay is one place for you, your team, and your clients to store, collaborate on, and share brand assets — all from your own white-label space!

Who is BrandBay for? 🙋‍♂️

Agencies – If you’re managing your clients’ intellectual property in a generic cloud drive, then BrandBay is made to help give you an upgrade. Custom branding for each client you manage, sharable and collaborative links for assets and collections all on your own domain can really help your services stand out with professionalism.

Businesses – Managing your own brand assets can be difficult, especially if you’re working on multiple brands at once. Simplify your workflow and give your team one place to access what you need when you need it with our easy-to-manage system and instant access browser extension for all of your brand assets.

Designers – You may have multiple designs to work on, but that doesn’t mean losing track of all the assets you’re working with. From colors, fonts, logos, media, and other files, BrandBay is your consolidated foundation to work from and stay organized with!

What is new in BrandBay: ✅

Recently we’ve released some new features that make BrandBay even more streamlined for agencies specifically, and those looking to offer asset management as a service to their clients!

• Per brand storage limits – now you can allocate specific limits to each brand you manage (which is great for agencies charging clients based upon their use of BrandBay, or for small businesses looking to deeper organize their storage)

• Bulk download – across groups, collections, and entire brands (one-click download of all of your assets for backups and bulk asset gathering)

• Bulk team management – now you can add team members to all brands at once (letting you create things like brand admins for agencies)

• Overhauled white label system – improved function of our white-label system (with robust security measures and better overall performance)

Our team is very glad to be able to bring these new features to the AppSumo community on top of the reliable platform that now serves thousands of people with their brand asset management needs!

And we are looking forward to being able to help even more people and businesses with BrandBay!

Hello Sumo-lings!

Danielle here, marketing manager at BrandBay: the consolidated foundation for your business.
BrandBay is one place to store, collaborate, share, and instantly access your brand assets right when you need them - from your own white-label space.

🚗 Background

Coming from a background of working with marketing agencies and teams managing multiple projects, a problem often came up of simply how to keep all of the assets needed to go to market organized and accessible when working with multiple brands.

Too often valuable time was being wasted sending Slack messages back and forth, and searching through beige folder after beige folder trying to find what we needed just for simple tasks.

BrandBay makes the process of working with multiple brands simple by giving you instant access to your brand assets with just one click without even switching tabs.

✅ How you can use BrandBay to simplify your business:

🌄 Brand asset management

Stay organized and save time managing brand assets. Easily create custom groups and collections of your most important brand assets like images, videos, logos, colors, notes, code snippets and more - without taking unnecessary time out of your workflow.


📔 Easily manage multiple brands or clients

Working with multiple clients can get out of hand quickly when you’re working with beige folders and remote teams. BrandBay makes multi-brand management simple with a unique custom-branded spaces for each brand you manage, switchable in a few clicks.

🤝 White label BrandBay on your own domain for seamless client experiences

Use BrandBay as a client portal, and send white-labelled share links for your clients to upload and access brand assets - great for onboarding, and easily building brand kits and guidelines for your clients.

✨ Use BrandBay as a service

Pass along all of the organization and freedom that BrandBay brings to your workflow directly to your clients and offer premium white-label asset management as a done-for-you service for your agency.

⚡️ Access all of your assets in an instant

Use BrandBay’s browser extension to instantly access all of your brand assets directly where you are working, across all of your brands.

👩‍💻 Invite the whole team with custom permissions

Seamlessly add team members or clients with white-label email invitations, and assign custom permissions to everyone you collaborate with.

🔐 Keep your intellectual property secure

Selectively lock or unlock your brand assets with password protection, and choose what gets shown to who, keeping important intellectual property secure and in the right hands.

🔧 Support help:

BrandBay is supported in virtually every country with a very active support team: [email protected]

*Important note for current private LTD holders: For any users who have purchased an LTD with us from our website that is at a lower value than the current AppSumo offer, please reach out to us so we can match your account to the AppSumo limits.

Hello there Sumo-lings! 🌮

Danielle here, public coordinator from BrandBay, and the team and I are very excited to be back on AppSumo and to share all of the new updates that have taken place on the platform since our first launch!

But before I get into what is new here is a little bit about BrandBay for those who are here for the first time.

What is BrandBay?

BrandBay is a brand asset management platform that is designed to bring order to the many digital assets that you work with online on a day-to-day basis. BrandBay gives you a streamlined, organized place to store, manage, and distribute your brand assets for as many brands as you manage.

Who is BrandBay for?

BrandBay is for anyone looking to remove one more area of chaos out of their workflow, but can be particularly useful for a few types of people.

1. Marketing agencies - Bring all of your client’s brand assets into one place, where you can work alongside your clients as well as distribute assets in a number of flexible ways.
2. Designers - If you are finding yourself needing to manage a multitude of design files for clients, BrandBay can help you clear off your desktop and create a professional way to organize your clients’ work, create brand kits, and share work efficiently.
3. Companies - Multiple products? Or even needing to just work internally in a system that doesn’t require keeping track of folder after folder of email-locked assets in a regular cloud storage system? BrandBay can help your team with a simplified and secure system of permissions built right in. 

Why BrandBay?

BrandBay is built for the things in the workday that if left unattended can quickly become overwhelming. And when you’re focused on scaling a business, where you access your files is one of those things that we thought could really be streamlined.

But then add on not just your files, but all of your brand assets like colors, fonts, notes, copy, design files, templates, and more, and BrandBay becomes a business solution for not just you and your team, but also for your clients, and for how you fundamentally present your business online. We believe that sending a white-label email invitation to your own asset management platform versus storing multitudes of clients’ sensitive data in your bulk cloud storage platform can have a big impact on how others view your business. Plus with BrandBay’s browser extension and desktop applications, BrandBay works for a wide range of workflows.

What is new in BrandBay?

We are very thankful to all of those who shared feedback with us during our first time on AppSumo and since then and we are glad to share what has been added to the platform since our first launch that we believe has really helped the platform grow even more as a robust business-solution. 

• CNAME custom domain
• White-label email invitations
• New improved UI (custom folder structure)
• Multiple Asset Types in One Group
• Bulk uploading/downloading
• Bulk file management
• Sharable collections (including brand kits) and brand libraries
• Asset tagging
• Asset metadata
• Asset commenting
• @mentions for comments
• New unified search tool
• Password protection for individual assets, collections, and brand libraries
• Simplified Brand Creation/Setup Flow
• And more

So if you’re looking for a place for all of your brand assets to live, that gives you the ability to stay organized, manage multiple brands’ assets, and distribute files in a flexible and secure way, try BrandBay today! 

What are past projects, failures, or successes you’ve had in your career?

Our team has had over 25 years combined experience in multiple SaaS applications, supporting thousands of users across multiple niches.

What 3rd party tools is your product critically dependent on?

This application uses minimal 3rd party tools, and we are focused on securely delivering your assets and client portal in a simple and reliable way.

Where is your customer data stored?

USA

How many customers do you have today?

1000+

What’s the origin of the idea for your product?

BrandBay comes from a history of working with agencies and designers, as well as needing to solve a critical problem in our own workflow by gaining speed and ease of access to brand assets our team used nearly every day.

What problem is your product solving and how?

BrandBay is one white-label able location for you to visually store, and organize your important brand assets for every brand you manage. and save time by instantly accessing them directly where you're working online.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Spread product awareness and grow our user base

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Roll the benefits into further development, refinement, and marketing of BrandBay as a core piece of agencies' and businesses' infrastructure. Plus expand our growing ecosystem of SaaS applications for users in the same space.

Any details to clarify about the deal?

We hope the deal details are simple to understand, and if there are any questions, please reach out to our support team at [email protected]