4.7
Taco ratings
Encharge has been praised for its intuitive drag-and-drop flow builder, powerful segmentation, and flexible automation capabilities. Some users have mentioned the absence of certain functionalities and limited native integrations as minor drawbacks. With an overall rating of 4.7 and positive feedback from 343 reviews, Encharge is a solid buy for those in need of an email marketing automation tool. Given the 60-day money-back guarantee, it's worth giving it a try.
AI-powered summary of customer reviews
Verified purchaser
Horrific Customer Service
I don't know whether Encharge uses AI to answer emails or has bad staff, but the company has the worst customer service I've seen on AppSumo. Whoever it was pretty much told me to figure out for myself why Encharge's system will not let me verify my domain.
Well, the bright spot is that Monday is two days away, and AppSumo will release new products I can use this refund on.
David_Encharge
Feb 1, 2026Hey, thanks for sharing your experience—even if it stings a bit to read 😅
Just want to clarify: we’d never want someone to feel like they’re left to “figure things out on their own.” That’s not how we operate, and not how our support team rolls.
We genuinely try to help every user who reaches out, and domain verification is something we’ve guided hundreds of folks through—it’s usually a simple...
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Verified purchaser
No Event triggers
AppSumo page says “Best for: SaaS” but doesn’t mention the deal excludes the Ingest API (event tracking) - the ONE feature custom automation requires a lot.
I bought this specifically for API-driven workflows and event-based automation. These limitations are buried in the Q&A section, NOT on the main sales page. Only after purchasing did I discover:
❌ No Ingest API (can’t track user behavior)
❌ No event-based segmentation
❌ REST API “unsupported” on LTD
This is Growth plan with artificial restrictions - features that exist but are intentionally locked behind $879/month Premium upgrades.
Other frustrated buyers have asked Encharge to “be transparent on AppSumo” about these limitations [see Q&A].
If you’re a developer/SaaS founder expecting full API access for automation, this deal is a bait-and-switch.
For basic email broadcasts? Fine. For actual SaaS automation? Save your codes.
David_Encharge
Jan 25, 2026Hey Destinhounkpef — really appreciate you taking the time to leave this review, even if it’s a tough one. I wanted to jump in personally and offer some clarity.
You’re right that the Ingest API (event tracking) and event-based segmentation are not included in the 2025 AppSumo LTD. These are part of our Premium plan, which starts at $879/month, and they’ve always been excluded from the lifetime...
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Verified purchaser
Unhelpful customer service
Customer service seems to be powered by robots (and 'Help' on the actual platform doesn't work at all), which can't even tell the difference between a new and ongoing conversation, even though you've replied to an email chain.
When people's campaigns, timelines and whole business relies on this software to work and you spend days trying to get human help (I'm still waiting) - that's a very big drawback.
ThriveCart integration doesn't seem to be working. and I resorted to posting on here since I've now been waiting 3 days for a response and update on the issue. Can't face another robot telling me it needs more info to know what I'm talking about.
David_Encharge
Jan 10, 2026Hey Maya, thanks for taking the time to write this.
We’re currently looking into the ThriveCart integration and would like to get a bit more detail on your specific setup so we can properly assist.
Regarding the “bot” comment: while we do use automation to route and organize support requests, every issue is reviewed by a real person once it reaches our team. If something felt stuck or...
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Verified purchaser
Excellent tool — clearly better than MailerLite.
I connected it using a receive webhook with a store that supports webhooks, and everything works flawlessly. The integration is based on JSON data, which gives full control and makes the whole automation fast, stable, and reliable.
A huge advantage is the tagging system. It handles both main product purchases and order bumps perfectly, assigning tags based on the incoming JSON data. This allows very precise automation depending on what exactly the customer bought.
I’m genuinely impressed with this tool. It’s built for real-world use cases, not just basic email marketing. Definitely worth buying outright instead of paying endless monthly subscriptions.
David_Encharge
Jan 9, 2026Thanks, appreciate you sharing this. The webhook + JSON approach is very much intentional, we wanted something that doesn’t break the moment you step outside a “standard” funnel. Tagging around order bumps and variants was one of those pain points for us too, so it’s good to hear it’s doing its job.
Glad it fits a real setup and not just a simple newsletter use case. If anything feels clunky or...
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Verified purchaser
Suggests the best flow steps.
Pros: ✅
🔵 Read my Full Review Here:
https://nimb.ws/qZD1bV8
Extremely Intuitive and User-Friendly Interface:
The interface is simple and friendly, so I do not feel lost even when building large flows. Everything is laid out clearly with drag-and-drop ease, making complex automation feel approachable.
Powerful Segmentation and Targeting:
The segmentation and behavior tracking are powerful, which let me send very targeted messages instead of generic blasts. This makes my emails more effective because they feel personal.
Advanced Analytics for Funnel Performance:
The analytics give me deep insights into funnel performance that I could not get with simpler tools like Flodesk. I can see exactly where people drop off and what is working.
Beautiful Email Design Without Coding:
Creating beautiful, professional emails is easy with the drag-and-drop email builder. I do not need design skills or HTML knowledge to make branded emails that look great.
Smooth Migration from Other Platforms:
Moving from other tools feels smooth because of the way contacts and automations can be re-created and organized. The platform makes it easy to import my existing contacts and rebuild my workflows.
Encourages Legal and Ethical Email Marketing:
The tool actively encourages legal use of marketing emails with built-in compliance features. This helps me stay on the right side of regulations without extra work.
Generous Referral Program Bonus:
The referral program offers an extra 1,000-subscriber allowance when you recommend a friend. This adds real value for growing email lists without paying extra.
Works Effortlessly Right Away:
The platform works effortlessly from day one without a steep learning curve. I could start building workflows and sending campaigns within hours of signing up.
Cons: ❌
🔴 Read my Full Review Here:
https://nimb.ws/qZD1bV8
Limited Native Integrations:
Some important tools do not have direct, native integrations, so I often have to rely on External Automation or webhooks to connect everything. This means more setup time and potentially extra costs.
Basic Form Features:
The built-in form options are quite basic and do not support things like tag-based opt-ins or using images inside the forms, which limits what I can do without extra tools. I have to use external form builders for advanced lead capture.
Occasional Delays and Slow Updates:
There have been reports of occasional email sending delays and slow handling of small feature requests in the interface, which may bother people who expect quick changes on minor details. Small improvements can take months to roll out.
David_Encharge
Dec 29, 2025Hey Avinash 👋
Thank you so much for the thoughtful breakdown and the time you put into both this review and the longer write-up 🙌🙌 We read every word!!
We’re especially glad to hear that the interface, flow builder, and segmentation are working well for you. Those are the areas we’ve invested the most time in refining — so it means a lot to know they’re helping you run more effective...
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