Hi there 👋 At my last company, all I wanted was for everyone to have the same professional email signature. So I built one, wrote up step-by-step instructions, and asked the team to set it up themselves. It didn't work. People skipped it, got the formatting wrong, or (my personal favorite) pasted a screenshot of the instructions into their signature instead of the actual signature. And I never had the time to chase down who had done it and who hadn't. The bigger frustration came later. I wanted our signatures to actually say something, to promote what we were launching or point people to what mattered that month. But changing a banner or a single line of copy meant asking every person to manually redo their signature all over again. On our small team it was painful. Everyone I talked to told me the same thing: on a bigger team, it's basically impossible. That's when it clicked! Every company sends thousands of emails a day, and the signature at the bottom of each one is prime real estate that almost nobody controls. It's an invisible problem, right up until you realize it's an invisible opportunity. I built Firma so any admin can deploy on-brand email signatures across an entire team in one click and update them all from one place. Change a banner, promote a launch, or point people to what matters this month, and it goes out on every email the whole company sends, instantly. Your team's inbox becomes a marketing channel you actually control. No instructions. No screenshots. No chasing anyone. 🚀