A: Great questions. let me break it down point by point. Quick context first: white-label is one of our biggest focus areas, and we've shipped a ton of improvements on this front in the latest updates. Today we have 200+ agencies running fully white-labeled on Tier 10.
1. SMTP / Emails
You're right that out-of-the-box, the system emails (notifications, etc.) go through our servers — so technically that's more grey-label than full white. To maximize the white-label experience, we set up a generic sender account (something like socialmediamanager@...) and you can fully customize the sender name to match your brand.
If you want to go fully white on this, you can plug in your own SMTP and route all emails through your domain. That part is on your side, but the system supports it.
2. Meta Auth / Social Login
Yes, you can use Meta Auth — it does go through our infrastructure on the backend, but the entire login experience is fully white-labeled with your brand and your colors. Not just the app, but the login screen itself. Nothing from Followr is shown — it's your branding end-to-end.
3. Branding across the platform (Help Desk, Cookies, Chatbot, etc.)
This is where we've put a lot of recent work. Here's what you can fully customize:

Help Center links — point to your own help center, and the app redirects users there
Terms & Conditions / Privacy Policy — your own links
Chatbot — agencies plug in their own (Intercom, Crisp, etc.). Our chatbot is removed entirely on Tier 10 — it disappears
Logos — login screen, emails, in-app, multiple touchpoints
Brand colors — across the entire platform
Custom domain — CNAME, plus you can embed your own code

NEW: Menu Visibility — inside Company Settings, the owner can show or hide menu items. Hidden items disappear from the sidebar, letting you fully personalize the app per client (This is NEW whitelabel feature)
We've also stripped out residual Followr branding that used to appear in some less-visible areas (like the API information)

So to summarize: very few things still touch our brand (mainly backend infrastructure or integrations very hard to see). Everything user-facing is yours.
We're aiming for a full white-label experience, and we've been pushing hard on this in the last few months. There's always room to improve, but we're in a really solid spot — and the 200+ agencies running their entire client operations through Followr are a good signal of that.
Happy to answer anything else