A: Hey! Our attribution system tracks referrals, UTM params, ad attributions, and first touch source. You can see (or ask Kai) where your visitors come from and it will help you break traffic and conversions down by referring site (Instagram, Facebook, X etc.), ad campaign ID (if available), and keywords for some platforms. You can also embed UTM parameters in the URLs you share, to track custom campaigns, referrals, and sources. UTM and referrer information is tracked by the Grain Tag automatically.

Cheers!