A: Hey there!

While Plerdy focuses on SEO audits and heatmaps, Grain is an AI-native platform designed to tell you why and how visitors convert. Our AI assistant, Kai, proactively surfaces friction points and conversion hubs in your user journeys so you can fix drop-offs faster.

Plerdy is an excellent choice for tracking how your ad spends and campaigns are returning to you but Grain analyzes ads (campaign), site sections, pages, scrolls, and interactions to find what brings you revenue. Also Grain focuses on *why* some users go to checkout while and some press 'X' and go back to Instagram after clicking on an ad.

Oh also:
- Cookieless tracking (GDPR-compliant, EU hosted)
- Visual picker (select buttons and links you want to track, no-code)
- Matrices (Compare) to analyze any metric (conversion, visitors, drop-off rate, time etc.) across any dimension. Such as conversion by Campaign x City or lead form submissions by Landing Page.
- Kai (our AI assistant) to get results in plain English, backed by queries and charts
- Mission Control to see your goals, top attributions, key events, top paths/pages/sections, insights and Kai recommendations in one page.
and more...

Also, you can check our feedback hub for upcoming changes and feature requests: https://feedback.grainql.com

Cheers!