InsertChat Reviews

I bought InsertChat on AppSumo with a Tier 3 lifetime deal, and the experience has been bad.

After not using it for a while, I logged back in just to check the status of my account. The platform asked me to add a credit card, making it look like a normal verification step and suggesting no charge would be made. I was charged anyway.

I opened a support ticket for something very simple: clarify my lifetime plan status and refund a charge that should never have happened in the first place. The reply took far too long for such a basic billing issue, and when they finally answered, they basically said the charge was non-refundable because their system had activated a Pro plan and their infrastructure costs had already been incurred. In other words, the problem started with their own confusing setup, but the customer is the one expected to absorb the loss.

What makes this worse is not just the unexpected charge, but how misleading the whole flow feels:

they ask for a card even if you are a lifetime user
the interface is confusing enough to push you into a paid upgrade
then they hide behind their terms to deny a refund
and support is slow even when the issue is straightforward

In the end, they offered to restore my lifetime plan, but still refused to refund the Pro charge.

I cannot recommend a product that handles billing like this and treats an AppSumo lifetime customer this way.

I'm pretty sad about it, but here at AppSumo, dead products are starting to appear! One of them is InsertChat. No support, you can't configure a new chatbot. Waste of money. It worked pretty well at first, but I assume it was for the purpose of making money. And when they made money, they gave up on it. Or does it only not work with AppSumo accounts? Hey AppSumo - try checking it. You're showering us with new offers, but sometimes it would be good to check old products to see if they work. Maybe that would be a lesson for you. But I understand that it's not your fault that someone shuts down or stops supporting a service after a year.

Got a lifetime deal and the there's just one guy, Zack, running the show and when there is a bug, he will not respond...for months. Go check his Linkedin comments, many companies complain about him not responding in months and he also turned off the comment ability on his discord channel. Very unprofessional.

I'm very impressed at the capabilities of this tool and planning definitely to utilise it for my next business that why I purchased tier 5. It has a great future ahead... I understand that the team had to choose between credit or BYOK for the LLM usage.... I strongly advise to bring BYOK as an option for the ones who would rather prefer that over the credit. For me that makes much more sense and fair not only for the customer but also for Insertchat team as it means bunch of savings on LLM cost unnecessarily... hoping they can come up with a solution.

-The Worst LTD I've Ever Bought in Six Years (with multiple AppSumo accounts for business and personal).

I've tried countless LTDs, and this one is the most disappointing, time-wasting, and stressful in every aspect.

-Questionable Reviews
Given the numerous issues, it's baffling how this app has glowing reviews.

-Terrible Product and Support
The app is riddled with issues, and the so-called "support" is virtually non-existent. Emails go unanswered; even when things are broken, a response'sthere's yet to be.

-Zero Support, Empty Promises
Their inline support always replies with the same canned message: "We are experiencing a high volume of inquiries, and we prioritize enterprise clients." You're out of luck if you're not a "big" client.

-A One-Person Show, Disguised as a Team: The "All-in-One Zak" business concept:
While the founder, "the all-in-one "Zak," claims to have a team of five employees, he's the only person you'll ever see—whether in newsletters, AppSumo reviews, or their Discord community. But there is no single clue whether this is a startup or a teamwork product.

-Setup Complexity with No Documentation
If you have not gained prior AI experience, you'll need another AI to figure out this platform. No explanations or documentation are provided, leaving users to fumble around in frustration.

-Unprecedented "Support Rules"
There were bizarre rules for submitting a support request at launch, practically guaranteeing no answers. This is unheard of in any professional business. How do you put "rules" for product support before a client starts a support conversation in business? How funny is that? Is it a "school"?

CNAME Setup Is a Gamble
Zak must handle custom domain setups. Sometimes, he does it; other times, you're ignored indefinitely. Imagine getting an issue with your whitelabel domain and wanting to change it to another. You should use the app URL while I paid for a CENAME/Whitelabel! Oh, that happened to me!

-Broken and Aggressive Cache System
Changes aren't reflected in real time. Refreshing the page multiple times is necessary; even then, updates like text color might not apply.

-White Label Issues
Despite paying for the white-label feature, network errors repeatedly disabled my branding. Instead of "powered by my company," the app reverted to "powered by Insertchart," undermining the add-on's purpose.

-Non-Functional Features
Integrations like WhatsApp, Agent Support Upon Request, Zapier, and even the chatbot don't work as advertised—it's a near-miracle if it does.

Over 90% of website sitemaps fail to crawl, returning errors. Even if you try to crawl the main domain by extracting the subdomains, sometimes you cannot remove any. Moreover, when the system detects multiple submissions of URLs, it will display a global button to remove the duplicates. That is awesome, but there is no way to achieve that; the browser will crash!

-Buggy White-Label Panel
The white-label admin panel became entirely unresponsive, making changes impossible. You can't, for example, change basic or vital inputs.

SMTP Setup Issues
Good luck getting SMTP to work—Again, it's a near-miracle if it does.

-Weird Chatbot Responses
The chatbot often generates nonsensical replies, making it unreliable for real-world use. Even the Speach future in English, might return results in Korean!

Speech Button Lag
The speech-to-text feature takes up to a minute to start reading responses aloud.

-Terrible Widget Design - does not give any clue of a premium product with many bugs.
The chatbot widget needs to be more appealing, far from the sleek design expected of a premium product.

-Agency Plan Lacks Basic Functionality
Even at the highest tier marketed as an "agency solution," you can't allocate credits per client. This makes reselling nearly impossible. Even though, still unfair to the seller or the buyer!

Tried Twice, but it is Still Broken, and no support
After refunding once, I gave the app another chance for three months. Nothing improved. It remains expensive, misleading, and a colossal waste of time.

-Heavy Interface
The app is so resource-intensive that it significantly slows down your browser.

-Any other issues: countless.

-Discard Support: The support was moved to discard. Maybe I missed it. I have never seen any premium business provide support on discard for a premium product? What's wrong with emails? Support system? Support chat style like intercom?

-Final Thoughts
Once you sign up for Insertchart, be prepared for endless promotional emails from "the all-in-one Zak; you just see Zak wherever and no person else, unusable features, network errors, and zero support.

This app disrespects your time and money, offering no value as a "premium product." I cannot recommend this to anyone and urge others to avoid it at all costs, neither an LTD nor a subscription.

Again, this is the first review I've ever written, but I had to share my experience to save others from wasting their time money, and stress.