A: Hi! That’s a great question.

You can track keywords and scan positions without GBP access, but linking your account is where the real magic happens and what sets us apart from tools like Local Falcon.

While Local Falcon focuses mainly on position scanning, Rating Captain is a complete GBP management ecosystem. By connecting your profile, you unlock a full suite of professional tools:

- Automated Review Management: Auto-reply to reviews and monitor them in real-time to build trust.
- Post Planner: Schedule and publish posts directly from our dashboard to keep your profile active.
- Listing Protection: We monitor your profile 24/7 and protect it from unwanted changes made by third parties or competitors.
- Comprehensive Reports: You get deep insights combining rankings, traffic, and customer engagement in one place.

In short: If you only want to see a map with points, you don't need access. But if you want to actually manage, protect, and grow your business visibility to win more customers, linking GBP is the way to go.