A: Great question. The tool works a bit differently.

Rating Captain is primarily a tool for you, not a public-facing “request an audit” widget for end users.

In practice, it’s used to:

- quickly audit potential leads before first contact,
- prepare a pre-sales audit for a prospect you’re already talking to,
- or analyze an existing client to clearly show which areas need improvement in Google Business Profile and local visibility.

The key value is that it helps you:

- identify gaps in visibility, reviews, activity, categories, and profile completeness,
- turn those findings into concrete recommendations,
- and then naturally position your own services (Local SEO, GBP optimization, reviews, citations, Ads, etc.) as the solution.

That’s how most agencies use it:
audit → insight → tailored recommendation → service delivery, supported by our platform.

So instead of replacing your sales process, it strengthens it by giving you clear, data-based arguments for why a business should take action and what exactly should be done next.