I am new to this game. I assume that I should have a lead list of email subscribers first before I use this program. I was wondering, does this program compares to MailerLite?
You don’t need to have a lead list before you start using this program. You can start from scratch. MailBluster usually gives you tools to create signup forms, popups or integrations to help you collect leads (email addresses) over time. The list should ideally be your own domain's subscribers — people who have subscribed to hear from you. You can collect your subscribers using a form on your website. In that case, you can also use MailBluster's built-in forms. Here's a helpful guide to get you started: https://mailbluster.com/blog/mailbluster-forms.
And yes, MailBluster is similar to MailerLite. Both are email marketing platforms that help you collect and manage subscriber emails, send email campaigns or newsletters, automate welcome messages or promotions, and track how many people open or click your emails. The main difference might be in features, pricing, or how beginner-friendly it feels — but the core purpose is the same: helping you reach your audience through email.
I have the following questions/doubts. 1. Can we start sending emails with the assigned credits without connecting to AWS? 2. What happens if we run out of email credits? Is it possible to purchase more? 3. Are these credit limits for sending emails? 4. Once we've linked your AWS account, will there be any ongoing or transaction fees involved? 5. Is it possible to use this AppSumo code on our current account? I appreciate your assistance in advance.
A: Hi, thanks for your questions! Let me answer them one by one:
1. At the moment, emails can only be sent after connecting AWS with your MailBluster brand. We truly understand this might not be ideal for everyone, and we sincerely apologize for the inconvenience. But the good news is that we are already integrating other popular SMTP providers as well. Very soon we will roll out Postmark and MailGun. Check out our public roadmap https://mailbluster.com/public-roadmap#/10/ Please feel free to suggest your favourite SMTP providers, we will integrate those as well.
2. Yes! You can purchase more at just $0.40 per 1,000 emails (the regular price is $0.60). Plus, there’s no yearly subscription fee ($60). That means with this AppSumo deal, you’ll save at least $300 over five years, and on top of that, you’ll get lifetime access to all Pro features (eg. automation, custom fields, pro-templates, etc.)—no hidden fees, no recurring costs.
3. Yes, the credits are for the total number of emails you will send.
4. Once you've linked your AWS account, there will be no extra fee from MailBluster. But AWS will charge a small fee—about $0.0001 per email, or free if you're in the AWS free tier (which includes 3,000 free emails per month for the first year).
5. We are sorry to say that this deal is for new MailBluster brands only. Also, one license can be used for one brand.
Yes, the number of emails in the AppSumo deal is total, not monthly or yearly, and never expires. You can use them anytime, at your own pace—over months or even years. They’re yours for life!
Once your email credits are used up, you can continue sending emails at a discounted rate of $0.40 per 1,000 emails (regular price is $0.60 per 1,000). Plus, there is no yearly subscription fee ($60). That means with this AppSumo deal, you’ll save at least $300 over five years, and on top of that, you’ll get lifetime access to all Pro features (eg. Automation, Custom Fields, Pro Templates etc.)—no hidden fees, no recurring costs.
Hi there, Wanted to clarify a few things... 1. Is this unlimited contacts? 2. What would I need to fully set things up? This purchase plus??? An AWS account? Knowing my MX records? Etc. Etc. I need the technical aspect of what this involves so I know if I can help a client with it. Thanks!
1. Yes, you can store an unlimited number of contacts without any additional charge.
2. To get everything fully set up, you'll need: - This AppSumo license - A verified, approved, and out-of-sandbox active AWS account connected with your MailBluster brand - Access to your domain’s DNS settings to configure MX, SPF, DKIM records of your sender domain for proper email deliverability
If you need any assistance during setup, feel free to reach out to our support center—we’re always happy to help!
1/ I had tested Mailbluster years ago, and it worked very well, but didn't go further because of non existant email automation. It seems that this service is now available, right? 2/ I'm interested in the lifetime deal, and can't understand why people are complaining about the offer... but I can't find any information about the number of brands or lists I can create with one account. I've got 4 websites and I've got more than one list by website. Would I need one subscription per brand, or can I use one account for my different brands? 3/ Do you have subscription forms and popups that can be used on Wordpress?
1. Yes, MailBluster now includes email automation! At the moment, it’s a basic automation that lets you automatically send emails (or a sequence of emails) to people who subscribe through your website. We’re also actively working on expanding automation triggers, which will be available in our later releases. 2. Each license is for a single organization / brand in MailBluster. If you buy 1 license, you will be able to use in 1 organization / brand. So if you have 4 different websites/brands, you’d need one license for each brand. One account can’t be used across multiple brands under a single license. 3. Yes, we do offer subscription forms and popup forms for WordPress! Here’s a guide to help you get started: https://mailbluster.com/blog/mailbluster-forms
Thanks for your answer, but in this case Mailbuster is much more expensive than Sendy. I only pay the AWS fees and that's it. If I was to connect my 4 websites with more than 25000 subscribers, I would need to pay 60€ X 4 every year before the monthly cost of 0,60$/1000 emails. At the end of the days, it is not as cheap as it seems... I'll stay with Sendy then.
Thanks for sharing your thoughts. With Mailbluster, you only pay for the emails you send and the small AWS fee. Yes, our Pro plan is $60/year per brand, but if you get it through AppSumo, it’s a one-time payment for lifetime access. After exceeding the included email limit, sending costs drop to $0.40/1,000 emails, which is cheaper than the usual $0.60. Plus, there is no yearly subscription fee.
With Sendy, there's $69 one-time fee, $34 for each updates, monthly hosting fee ($10–$40+) depending on the hosting provider you are using, and you’ll need to manage the server yourself—or hire someone to do it. On the other hand, Mailbluster is fully managed, so you don’t have to worry about hosting or updates. It can actually save you time and money in the long run!
Hi Nabonita, No this is not a good calculation at all. I've seen that on your website, but this calculation is quite wrong. I don't pay anything to Sendy since 3 years of use, and the hosting is the same as my Wordpress (unlimited websites for 84€ per year). Even if I calculate a ratio for Sendy, it would be 1€ a month.
And with Sendy, you pay one single licence for as many websites you want. That is why I don't understand the need of paying a fee for each website and I don't even know if it would be possible with AppSumo. Even with Brevo, EmailOctopus or Mailjet, you don't need a separate account for each brand.
Right. If you're tech-savvy, already have hosting, and can manage the troublesome setup, Sendy can be a cheap option for you. But for non-tech users, MailBluster is a great fit as it’s fully managed—no server setup, no updates, no maintenance, and no worries about downtime or deliverability issues. Also, hosting is cheap for small use, but costs and server load increase as email volume grows.
Though Mailbluster charges per brand, if you can manage to keep everything under one brand, it’s actually very cost-effective, especially with the AppSumo Lifetime deal. You can still send emails from multiple domains, segment the subscribers based on tags (it can be useful to separate contacts/subscribers across different websites) under one brand.
Q: Starter Email Market
I am new to this game. I assume that I should have a lead list of email subscribers first before I use this program. I was wondering, does this program compares to MailerLite?
Nabonita_MailBluster
Jun 2, 2025A: Hi, thanks for asking.
You don’t need to have a lead list before you start using this program. You can start from scratch. MailBluster usually gives you tools to create signup forms, popups or integrations to help you collect leads (email addresses) over time.
The list should ideally be your own domain's subscribers — people who have subscribed to hear from you. You can collect your subscribers using a form on your website. In that case, you can also use MailBluster's built-in forms. Here's a helpful guide to get you started: https://mailbluster.com/blog/mailbluster-forms.
And yes, MailBluster is similar to MailerLite. Both are email marketing platforms that help you collect and manage subscriber emails, send email campaigns or newsletters, automate welcome messages or promotions, and track how many people open or click your emails. The main difference might be in features, pricing, or how beginner-friendly it feels — but the core purpose is the same: helping you reach your audience through email.
Let me know if you have any questions.
Share MailBluster
Q: Looks Good But Not Clear!!
I have the following questions/doubts.
1. Can we start sending emails with the assigned credits without connecting to AWS?
2. What happens if we run out of email credits? Is it possible to purchase more?
3. Are these credit limits for sending emails?
4. Once we've linked your AWS account, will there be any ongoing or transaction fees involved?
5. Is it possible to use this AppSumo code on our current account?
I appreciate your assistance in advance.
Nabonita_MailBluster
Edited May 28, 2025A: Hi, thanks for your questions! Let me answer them one by one:
1. At the moment, emails can only be sent after connecting AWS with your MailBluster brand. We truly understand this might not be ideal for everyone, and we sincerely apologize for the inconvenience. But the good news is that we are already integrating other popular SMTP providers as well. Very soon we will roll out Postmark and MailGun. Check out our public roadmap https://mailbluster.com/public-roadmap#/10/
Please feel free to suggest your favourite SMTP providers, we will integrate those as well.
2. Yes! You can purchase more at just $0.40 per 1,000 emails (the regular price is $0.60). Plus, there’s no yearly subscription fee ($60). That means with this AppSumo deal, you’ll save at least $300 over five years, and on top of that, you’ll get lifetime access to all Pro features (eg. automation, custom fields, pro-templates, etc.)—no hidden fees, no recurring costs.
3. Yes, the credits are for the total number of emails you will send.
4. Once you've linked your AWS account, there will be no extra fee from MailBluster. But AWS will charge a small fee—about $0.0001 per email, or free if you're in the AWS free tier (which includes 3,000 free emails per month for the first year).
5. We are sorry to say that this deal is for new MailBluster brands only. Also, one license can be used for one brand.
Let me know if you have any questions.
Share MailBluster
Q: Is the number of emails total or per year/month etc?
Nabonita_MailBluster
May 28, 2025A: Hi Carl, thank you for asking.
Yes, the number of emails in the AppSumo deal is total, not monthly or yearly, and never expires. You can use them anytime, at your own pace—over months or even years. They’re yours for life!
Once your email credits are used up, you can continue sending emails at a discounted rate of $0.40 per 1,000 emails (regular price is $0.60 per 1,000). Plus, there is no yearly subscription fee ($60). That means with this AppSumo deal, you’ll save at least $300 over five years, and on top of that, you’ll get lifetime access to all Pro features (eg. Automation, Custom Fields, Pro Templates etc.)—no hidden fees, no recurring costs.
Let me know if you have any other questions!
Share MailBluster
Q: Subscribers & What else is needed
Hi there,
Wanted to clarify a few things...
1. Is this unlimited contacts?
2. What would I need to fully set things up? This purchase plus??? An AWS account? Knowing my MX records? Etc. Etc. I need the technical aspect of what this involves so I know if I can help a client with it.
Thanks!
Nabonita_MailBluster
Edited May 21, 2025A: Hi, thanks for asking.
1. Yes, you can store an unlimited number of contacts without any additional charge.
2. To get everything fully set up, you'll need:
- This AppSumo license
- A verified, approved, and out-of-sandbox active AWS account connected with your MailBluster brand
- Access to your domain’s DNS settings to configure MX, SPF, DKIM records of your sender domain for proper email deliverability
If you need any assistance during setup, feel free to reach out to our support center—we’re always happy to help!
Share MailBluster
Q: How many brands or lists?
Hi there,
I've got 3 questions:
1/ I had tested Mailbluster years ago, and it worked very well, but didn't go further because of non existant email automation. It seems that this service is now available, right?
2/ I'm interested in the lifetime deal, and can't understand why people are complaining about the offer... but I can't find any information about the number of brands or lists I can create with one account. I've got 4 websites and I've got more than one list by website. Would I need one subscription per brand, or can I use one account for my different brands?
3/ Do you have subscription forms and popups that can be used on Wordpress?
Thanks in advance for your time and answers
Nabonita_MailBluster
May 18, 2025A: Hi, thank you for asking.
1. Yes, MailBluster now includes email automation! At the moment, it’s a basic automation that lets you automatically send emails (or a sequence of emails) to people who subscribe through your website. We’re also actively working on expanding automation triggers, which will be available in our later releases.
2. Each license is for a single organization / brand in MailBluster. If you buy 1 license, you will be able to use in 1 organization / brand. So if you have 4 different websites/brands, you’d need one license for each brand. One account can’t be used across multiple brands under a single license.
3. Yes, we do offer subscription forms and popup forms for WordPress! Here’s a guide to help you get started: https://mailbluster.com/blog/mailbluster-forms
Let me know if you have any questions.
Share MailBluster
Thanks for your answer, but in this case Mailbuster is much more expensive than Sendy. I only pay the AWS fees and that's it. If I was to connect my 4 websites with more than 25000 subscribers, I would need to pay 60€ X 4 every year before the monthly cost of 0,60$/1000 emails. At the end of the days, it is not as cheap as it seems... I'll stay with Sendy then.
Thanks for sharing your thoughts.
With Mailbluster, you only pay for the emails you send and the small AWS fee. Yes, our Pro plan is $60/year per brand, but if you get it through AppSumo, it’s a one-time payment for lifetime access. After exceeding the included email limit, sending costs drop to $0.40/1,000 emails, which is cheaper than the usual $0.60. Plus, there is no yearly subscription fee.
With Sendy, there's $69 one-time fee, $34 for each updates, monthly hosting fee ($10–$40+) depending on the hosting provider you are using, and you’ll need to manage the server yourself—or hire someone to do it. On the other hand, Mailbluster is fully managed, so you don’t have to worry about hosting or updates. It can actually save you time and money in the long run!
Here is a quick Breakdown (per brand):
Mailbluster Pro: $60/year + $0.60/1,000 emails + AWS
Mailbluster (AppSumo): One-time license + AWS | After limit: $0.40/1,000 emails + AWS
Sendy: $69 one-time + $34/updates + hosting ($10–$40/month) + AWS
Hi Nabonita, No this is not a good calculation at all. I've seen that on your website, but this calculation is quite wrong. I don't pay anything to Sendy since 3 years of use, and the hosting is the same as my Wordpress (unlimited websites for 84€ per year). Even if I calculate a ratio for Sendy, it would be 1€ a month.
And with Sendy, you pay one single licence for as many websites you want. That is why I don't understand the need of paying a fee for each website and I don't even know if it would be possible with AppSumo. Even with Brevo, EmailOctopus or Mailjet, you don't need a separate account for each brand.
Right. If you're tech-savvy, already have hosting, and can manage the troublesome setup, Sendy can be a cheap option for you.
But for non-tech users, MailBluster is a great fit as it’s fully managed—no server setup, no updates, no maintenance, and no worries about downtime or deliverability issues.
Also, hosting is cheap for small use, but costs and server load increase as email volume grows.
Though Mailbluster charges per brand, if you can manage to keep everything under one brand, it’s actually very cost-effective, especially with the AppSumo Lifetime deal. You can still send emails from multiple domains, segment the subscribers based on tags (it can be useful to separate contacts/subscribers across different websites) under one brand.