MailerLite

MailerLite is an email marketing tool and website builder that helps marketers and business owners create and grow businesses on the back of email.

Want to create a newsletter or an email marketing campaign? MailerLiter offers several campaign options to choose from based on your goals. You’ll have a choice of different campaign types, such as regular campaigns, A/B testing campaigns, Auto-resend campaigns, and RSS campaigns.

You can choose different email builders such as the Drag-and-Drop editor, the Rich Text editor, or the customer HTML editor. Whatever editor you choose, you won’t have to break new grounds. MailerLite offers a wide range of newsletter templates you can edit in a few clicks to come up with your emails.

It can also be challenging to manage images when sending multiple email campaigns simultaneously. With MailerLite, you get a free image library and a file manager to organize all your files, making them easy to find.

The advanced subscriber filter system lets you create subscriber groups and save them as a segment. This allows for deep segmentation, and you can create personalized content for each segment. MailerLite also provides insights into subscriber engagement.

For example, you can see what devices and platforms subscribers use and customize your emails accordingly. You can also view inactive subscribers who are hurting your campaign metrics. You can mark them as unsubscribed or remove them from your list.

MailerLite Forms allow you to create popups or embedded forms into your website. You can also create landing pages, which you can use to collect and grow your email contacts. Even better, the form builders and the integrations allow you to monetize your audience.

With the Shopify integration, for example, you can embed custom product blocks in your emails and get customers to buy directly from the email. You can also monetize your newsletter by selling subscriptions through Stripe on MailerLite landing pages. You can do it all without typing a single line of code.

The intuitive automation builder allows you to create advanced marketing workflows and run them on autopilot. Deliver emails automatically or update custom fields using triggers. A few other features include RSS campaigns that inform subscribers about new content and auto-resend campaigns that increase engagement.

Key features

• Advanced email marketing features
• Monetize your audience
• Integrate all your favorite platforms
• Choose from several email builders
• Access a library of email and newsletter templates
• Embed custom product blocks in your emails
• Advanced segmentation features
• Powerful analytics