Hi everyone,

I’m Brian, the founder of Noptin.

I’ve been building WordPress plugins since 2017. Over the years, one thing kept bothering me about email marketing tools for WordPress. Most of them felt like too much.

Some were expensive SaaS tools that kept charging more as your list grew. Others tried to do everything inside WordPress and ended up feeling bloated, confusing, or slow.

I built Noptin because I wanted something better. Something simple, fast, and reliable. Powerful enough to handle newsletters and automation, but lightweight enough that it stays out of your way.

That’s really what Noptin has been about from the start.

Over the past few years, more than 15,000 website owners have used Noptin to grow their lists and send emails without all the usual friction. Now I’m working on the next step, and it’s the part I’m most excited about.

We’re adding AI, but in a practical way.

Not just AI that writes random copy. I’m building AI features that actually fit into how WordPress users work. The goal is to help you create newsletters, automations, and follow-up emails faster, using the content already on your site.

For example, Noptin AI can help you create beautiful newsletters, set up automated notifications for new posts, or set up welcome sequences and courses in minutes.

That’s a big part of why I wanted to launch on AppSumo.

I don't have a massive VC-backed marketing team. I have you. I’m here because I want your feedback to shape our roadmap. AppSumo gives me a chance to put Noptin in front of people who will actually use it, test it, and tell me what would make it better.

That matters to me.

Whether you want stronger WooCommerce automations, better email design tools, or smarter AI features, I want to hear it. Your feedback can directly shape where Noptin goes next.

The Deal:

For this launch, I’m offering lifetime access to our top plan because I want to build with people who believe in the product long term.

• No per-subscriber pricing.
• No hidden limits.
• Your data stays on your server, under your control.

I’ll be around in the Q&A section, so feel free to ask me anything about the product, the roadmap, or why I still believe lightweight software wins.

Brian Mutende

Founder, Noptin