Hi everyone,

Brian here again.

Since we launched on AppSumo, one theme has come through loud and clear in the Q&A: a lot of you need more sites.

Agencies managing client portfolios. Freelancers juggling 30, 50, even 80+ WordPress installs. Hosting providers bundling email for their customers. You kept telling me that Tier 3's 20-site cap wasn't enough, and that you didn't want to stack multiple licenses or babysit a bunch of separate accounts just to cover your roster.

So today, I'm excited to introduce the one thing the most of you have been asking for:

License Tier 4 — 100 sites, lifetime access.

What's in Tier 4

Everything in Tier 3, just scaled up for people running serious portfolios:

• 100 sites
• Unlimited subscribers
• Unlimited newsletters
• Unlimited emails
• Unlimited automation workflows
• Unlimited forms and popups
• 50+ email templates
• All premium add-ons
• All 60+ integrations (WooCommerce, Elementor, Divi, HappyForms, HubSpot, Mailchimp, ActiveCampaign, and more)
• All future Growth Plan updates

No per-subscriber pricing. No per-site fees. No "contact sales" games. Just one flat lifetime price for the whole portfolio.

Why this matters

Most email tools punish you for growing. The more sites you run, or the bigger your lists get, the more they charge every single month — and if you're an agency, that bill compounds fast.

That's the part of the industry I wanted to push against when I built Noptin. Tier 4 is me doubling down on that. If you're the person running email marketing for 100 WordPress sites, you shouldn't need to dread your invoice every month, and you shouldn't need to renegotiate an "enterprise" contract every year either.

Already bought a lower tier?

You can upgrade to Tier 4 at any time while the deal is live — you only pay the difference. Same goes for downgrades within the first 60 days if you ever need to go the other direction.

What's next

This launch has been exactly what I hoped for — real people, real sites, real feedback. The 100-site tier exists because you asked for it. Keep going. The roadmap is genuinely being shaped by what shows up in this Q&A.

Drop your next request below — bigger WooCommerce workflows, deeper AI features, a specific integration, whatever it is. I read every one.

Thanks for believing in Noptin,

Brian Mutende

Founder, Noptin

Hi everyone,

I’m Brian, the founder of Noptin.

I’ve been building WordPress plugins since 2017. Over the years, one thing kept bothering me about email marketing tools for WordPress. Most of them felt like too much.

Some were expensive SaaS tools that kept charging more as your list grew. Others tried to do everything inside WordPress and ended up feeling bloated, confusing, or slow.

I built Noptin because I wanted something better. Something simple, fast, and reliable. Powerful enough to handle newsletters and automation, but lightweight enough that it stays out of your way.

That’s really what Noptin has been about from the start.

Over the past few years, more than 15,000 website owners have used Noptin to grow their lists and send emails without all the usual friction. Now I’m working on the next step, and it’s the part I’m most excited about.

We’re adding AI, but in a practical way.

Not just AI that writes random copy. I’m building AI features that actually fit into how WordPress users work. The goal is to help you create newsletters, automations, and follow-up emails faster, using the content already on your site.

For example, Noptin AI can help you create beautiful newsletters, set up automated notifications for new posts, or set up welcome sequences and courses in minutes.

That’s a big part of why I wanted to launch on AppSumo.

I don't have a massive VC-backed marketing team. I have you. I’m here because I want your feedback to shape our roadmap. AppSumo gives me a chance to put Noptin in front of people who will actually use it, test it, and tell me what would make it better.

That matters to me.

Whether you want stronger WooCommerce automations, better email design tools, or smarter AI features, I want to hear it. Your feedback can directly shape where Noptin goes next.

The Deal:

For this launch, I’m offering lifetime access to our top plan because I want to build with people who believe in the product long term.

• No per-subscriber pricing.
• No hidden limits.
• Your data stays on your server, under your control.

I’ll be around in the Q&A section, so feel free to ask me anything about the product, the roadmap, or why I still believe lightweight software wins.

Brian Mutende

Founder, Noptin