👋 Hi Sumo-lings,

I'm Reji Sivankutty, Founder & CEO of Picky Assist.

First of all, thank you for taking the time to check us out.

For over 20 years, I've been building scalable software products with one belief: great businesses are built by solving real problems, not by adding more complexity.

Picky Assist started in 2018 as a simple one-page website offering WhatsApp Business API solutions for developers. Back then, we had a much smaller vision. But as we worked closely with customers, one thing became obvious: businesses didn't need another tool, they needed fewer tools.

Customer conversations were in one platform, leads in another, CRM somewhere else, campaigns in a different application, and automation required expensive integrations. Teams were spending more time switching between software than serving customers.

So instead of building features based on assumptions, we started listening.

Almost every major capability in Picky Assist, from our Shared Inbox and Conversational CRM to Chatbots, AI, Workflows, Campaigns, Commerce, Reporting, and Integrations, exists because a customer asked for it. Our roadmap has been shaped far more by customer feedback than by ideas from me or our team.

Today, Picky Assist brings together 11 integrated products, 4 communication channels, and 10+ integrations into one Conversational CRM, helping businesses manage the complete customer journey from the first conversation to long-term customer relationships.

We're proud to be a Meta Business Partner, and today our 50+ member team based in Kerala, India serves businesses across 80+ countries, continuously improving the platform with every customer conversation.

🚀 Why are we on AppSumo?

Because we love builders.

The AppSumo community is full of founders, agencies, marketers, and growing businesses looking for powerful software without enterprise pricing. We wanted to make Picky Assist accessible to this amazing community and continue building the product alongside you. Your feedback won't just be appreciated. it will help shape what we build next.

💡 A quick note before you jump in

I want to set the right expectation.

Because Picky Assist is built on the official WhatsApp Business API and follows a modular architecture, there is a slight learning curve, especially if you're new to conversational automation.

But once everything clicks, you'll be able to build sophisticated customer journeys, automate repetitive work, centralize customer communication, and create enterprise-grade workflows, all without writing code.

Our team is here to help you succeed every step of the way.

Thank you for considering Picky Assist. I truly hope to welcome you into our community.

See you inside! 🚀