I kept my AppSumo Plus membership mainly because of the coupons that are supposed to offset the annual fee. But the way they handle them is disappointing.

My coupon expired just one day ago because I simply didn’t have time to use it. I’m constantly on the road, and missing a deadline by a single day shouldn’t automatically mean losing the benefit I paid for. What makes this even more frustrating is that this limitation isn’t clearly communicated when you sign up for Plus. If I had known that an unused coupon would simply disappear after a fixed period with no flexibility, I would have paid much closer attention. And this isn’t even the first time it has happened to me—it has now happened twice.

What makes even less sense is that, according to your response, the coupon was sent only once on May 4 and remained valid for 45 days. If the coupon is such an important part of the Plus membership value, why was there no reminder before it expired? AppSumo has no problem sending countless promotional emails encouraging members to buy more deals, extending deadlines, and warning that "time is running out." Yet when it comes to a paid member benefit that is about to expire, there are no follow-up reminders at all.

Saying that the expiration date was listed in the original email and on the Rewards page doesn't really address the issue. Most customers don't revisit a 45-day-old email to check expiration dates, especially when they are busy. A simple reminder a few days before expiration would have prevented this entire situation.

Another reason I no longer see value in Plus is the overall quality of the deals. Over the past year, there has been a noticeable decline in the number of truly useful offers. In fact, I think I've purchased only one or two deals this entire year because there simply hasn't been much worth buying.

To be honest, I don't even open AppSumo anymore. There is virtually no chance I will renew my Plus membership. There was a time when I visited AppSumo several times a day, constantly looking for new deals and spending a significant amount of money on the platform. Back then, there was excitement and trust in what was being offered.

Today, that level of confidence has largely disappeared. Far too often, products launch with one set of promises and later evolve into something quite different. Features get restricted, pricing structures change, new limitations appear, separate platforms are introduced, or key functionality ends up requiring additional upgrades. Regardless of the reasons behind these decisions, the outcome is the same: customers feel that the original value they paid for is no longer being honored, and trust gradually erodes.

Over time, the platform's credibility has taken a significant hit. When customers repeatedly see deals evolve into something very different from what was originally promised, it becomes harder and harder to justify spending money there. Combined with the declining quality of new deals and the loss of a paid membership benefit over a one-day delay with no reminder, I simply don't see enough value to continue paying for AppSumo Plus.