Q: USP
What's your USP and how is this different from other process mapping tools?
b_ragone
Jan 7, 2026A: Hey Noah, thanks for your question! There are a few points that differentiate us from other diagramming tools:
1. ๐๐ข๐ฌ๐ฎ๐๐ฅ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ ๐ฆ๐๐ฉ๐ฉ๐ข๐ง๐ + ๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐๐ ๐๐๐ญ๐
The elements on the canvas arenโt just shapes โ they have rich data attached (notes, requirements, links, costs, roles, embedded training videos, etc.). This makes your map a living operational playbook, not just a picture.
2. ๐๐จ๐ง๐ญ๐๐ฑ๐ญ-๐ซ๐ข๐๐ก ๐๐จ๐๐ฎ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง ๐ซ๐ข๐ ๐ก๐ญ ๐๐ฅ๐จ๐ง๐ ๐ฌ๐ข๐๐ ๐๐ข๐๐ ๐ซ๐๐ฆ๐ฌ
Instead of bouncing between a flowchart and a separate doc editor, you get text, videos, links, and specs embedded in the same workspace.
3. ๐๐ซ๐จ๐๐๐ฌ๐ฌ ๐๐จ๐ฌ๐ญ ๐๐ง๐ ๐๐๐ ๐ฏ๐ข๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ
You can calculate the cost of steps based on time, frequency, and rate โ and see the financial impact of improvements without spreadsheets.
4. ๐๐ง๐ญ๐๐ ๐ซ๐๐ญ๐ข๐จ๐ง-๐๐ฐ๐๐ซ๐ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ ๐ฆ๐๐ฉ๐ฉ๐ข๐ง๐
Puzzle can sync with tools like Zapier, Make, HubSpot, etc. so your visual map reflects real processes and automations rather than just conceptual workflows.
5. ๐๐ฎ๐ข๐ฅ๐ญ ๐๐จ๐ซ ๐ฆ๐จ๐๐๐ซ๐ง ๐จ๐ฉ๐ฌ ๐ญ๐๐๐ฆ๐ฌ
Itโs positioned as a process innovation platform, meant for teams that need to continuously evolve their systems โ particularly in tech-stack-intensive environments.