A: Great questions, and I appreciate your curiosity about our choice of data sources. Using Moz data for keyword analysis is a strategic decision, and I'll provide you with some insights into why we've made this choice.

Moz is widely recognized in the SEO industry for its commitment to data quality and accuracy. They have a reputation for providing reliable and up-to-date data, which is crucial for effective keyword research.

Moz offers a comprehensive set of metrics that go beyond what you might find in some other tools. This includes Domain Authority (DA) which provides valuable insights into the competitive landscape and the potential value of a keyword.

The only reason we choose Google is that it gives us the flexibility of getting volumes for "City" specific keyword research which other tools don't. And regarding the actual Volume it is and always be an appropriate data as no is providing a True Volume. All I usually do to find out true Volume is get an average of volume from all the tools, this way you get a probability of 1 when taking a larger number of samples.