Q: Non-English languages, personal/impersonal addressing (German Sie/Du), spelling rules handling?
I'm in Switzerland with 4 official languages plus English used everywhere. I use English / German and I need conversations to be covered in these languages i.e. some logic that looks at the contact's previous posts to guess whether to go with English or German. Plus logic that i.e. will assume to start with impersonal addressing until e.g. a contact has addressed me back with personal form or my first name. Lastly, can I provide a prompt to set the language rules i.e. when English use British English spelling rules (more s than z, e.g. in words such as organisation), when German use Swiss German spelling rules (e.g. ss rather than ß - in words such as in Gruss). How do you handle these 3 requirements; non-English, personal/impersonal handling, prompt to set spelling rules? Please can you give a detailed response of what is supported.
Ayush_Sbl.so
Apr 17, 2026A: On multi-language detection - yes the AI can detect and reply in the language the prospect is using. If someone replies in German it responds in German, if in English it responds in English. You can also set instructions in your chat flow to look at a prospect's recent posts and infer the preferred language before reaching out. This works well in practice.
On formal vs informal addressing - yes this is fully configurable through your chat flow instructions. You can instruct the AI to always start with formal addressing (Sie in German) and only switch to informal (Du) once the prospect has used your first name or addressed you informally first. The AI follows conversational context and adapts accordingly when you set this as a rule in your flow.
On spelling rules and regional variants - yes you can set this via your communication style guide in the Persona tab. You can explicitly instruct things like "when writing in English use British spelling - organisation not organization, recognise not recognize" and "when writing in German use Swiss German conventions - ss not ß, Gruss not Gruß." The AI follows these instructions consistently across the campaign.
The way to handle all three together is to combine your Persona communication style guide for the spelling rules, and your Chat Flow instructions for the language detection logic and formal/informal switching. Between those two inputs you can cover your Switzerland use case quite precisely.