Skaler Reviews

Just the competitive analysis functionality by itself is totally worth the price of this product. You can track competitors and see their full strategy. It allows you to see what they've done over time, and their current strategy, and you can determine what's actually working for them. (This is GOLD.) It has lots of solid features, like being able to download a CSV of their top hook lines, grab imagery, etc. This will help you better and more easily identify winners and it can save you a ton of time.

I haven't used the Meta analysis functionality yet - but it's something others charge a small fortune for. This allows you to connect your own data as well as meta and it will help you better gauge and optimize your own ads. Again, this capability is very expensive elsewhere!

You can also easily save ads you run across to your library. This is yet another feature that you would have to pay good money for elsewhere. In fact, there are tools out there that only do this one thing, and they charge you monthly - but it is included at no extra cost in this deal.

I've only dabbled a bit with the ad creator aspect, so I won't go into that given my limited use of it. However, just adding up the value of all the other features, I'd consider this a bonus whether you utilize it or not.

For my fellow hardcore marketers, I'd also point out that using this can actually save you money AND make you money, both (less wasted ad spend and faster to working creative). At this price (and I'd definitely recommend stacking) I would say this is one deal you shouldn't miss.

I haven’t really used the creative analytics or ad creator yet, but just for the brand spy alone I’d recommend this tool. Being able to see which ads other brands are running, what creatives they use, and how they position their offers makes it much easier to come up with your own ideas and avoid wasting money.

The software is very good… as long as it works.

Unfortunately, since Friday the tool has been experiencing errors — it does not generate images, even though we are using it exactly the same way as before.

The only way to contact support is through an automated chatbot. And here comes the biggest issue: the bot claims that credits are charged for the attempt to generate content, not for the successfully generated result.

In practice this means:

about 200 credits wasted,

many hours of employee time spent trying to fix the issue,

no real technical support,

and a chatbot that basically communicates the equivalent of a Polish saying:
“We don't have your coat, and what are you going to do about it?” (a phrase used when someone ignores responsibility).

It's a pity, because when the software works, it is actually very good. Unfortunately, in the current situation using it feels unreliable.

From past few months we were struggling with creative fatigue due to being out of ideas, then comes skaler. We never thought we will be able to spy competitors and get creatives and analysis of how they are doing so quickly. I am glad I decided to buy this tool . Only thing if they can provide is BYOK for some parts of the app to make it easier on the pocket as credits finish faster than normal if we go aggresive in creating creatives for clients.

I think I've lost count of the tools I've tested for generating ads through analysis and/or cloning competitor ads. They all promise a lot and disappoint even more. And Skaler, for now, isn't much different. It promises a lot, promises to make ad creation easier, but delivers little, TBH.

Flaws:
– Similar brands and Top picks show ads that don't match the brand.
– Spied brands works, as long as you don't clone ads.
– The image ad cloning mechanism is ridiculous: it has difficulty identifying the text in the original ad, it doesn't use brand assets. It's completely useless. I'm even afraid to test it with video. So far, I've only wasted credits and time.

I was careful to ask before investing in Skaler if being in a niche area and in a small country could influence the results. For now, the generative part is very weak. The analysis section is interesting and somewhat useful, perhaps an overrated dashboard, but it addresses some of the shortcomings of working with Meta and its awful software ecosystem.

It's not enough for the expectation created and for what I need it to do. I hope to return to this review and improve it, because for now it's just disappointing.