A: Hi Tim, thanks for the questions.

1) Game promotion: yes, for the paid-ads side. Soku can research what's working in your genre (competitor ad creatives and market data), generate image and video ad creatives on the creative canvas, using your key art or gameplay clips as references, and then launch and test them on Meta, Google and TikTok, with nothing going live until you approve it. It isn't a trailer editor or a community/store-page tool, so if your main need is cutting long gameplay trailers, pair it with a video editor.

2) Credits go to three things:
- Agent work: each request in chat runs several model steps. On the Pro model a typical request costs roughly 150-250 credits; a deep account audit can run several hundred. The Lite model costs much less per step and is fine for routine tasks.
- Creative generation: each image or video generation run is charged per run; the median we see is around 200 credits, with video costing more than images.
- Paid data lookups (competitor ads, SEO and traffic data): from a few credits to a few hundred per lookup.

We don't track spend per campaign, but per workspace: across workspaces that used Soku actively over the last 30 days, the median was about 2,100 credits a month, with the middle half between about 1,100 and 3,300. Workspaces generating a lot of video went past 10,000. Your balance and a per-brand usage breakdown are on the Usage page of your organization workspace (top-left switcher), so you can see exactly where credits go.