Hey Sumo-lings,

Quick update on what's landed in Sonny over the last few weeks. Most of it came straight out of your emails and feature requests, so thank you for that.

Bring Your Own Key

You can now plug your own OpenAI or Anthropic key into Sonny (or point it at a self-hosted Ollama server) and run the AI with no conversation limits. If you're already paying for an API key, this is the cheapest way to run AI support at any real volume. You can test your key before you switch it on, and go back to a Sonny AI plan whenever you like.

Live: see who's on your site right now

A new page showing every visitor currently browsing. What page they're on, where they came from, whether they've been here before, and the path they've taken through your site. If someone's been sitting on your pricing page for two minutes, you can say hi and start the chat before they leave.

The iOS app is out

Sonny is on the App Store. Push notifications, swipe to archive, your whole inbox in your pocket. Android is next.

Writing replies got a lot better

Rich text composer everywhere. HTML email signatures, and owners can lock them so the team stays on-brand. Contact fields you can drop straight into a reply. @mentions that use real names. And you can now start a new outbound conversation from the inbox instead of waiting for someone to message you first.

Smaller things you asked for

- Trash for conversations. Delete without losing anything. If the customer replies, it comes right back.

- Open the chat widget from your own button or link, anywhere on the page.

- Teams, so conversations route to the right group of agents.

- Search that actually finds things, plus a command palette (⌘K).

- The app is faster and updates live. No more refreshing to see a new message.

Tell us what to build next

There's now a public roadmap inside Sonny. Post an idea, vote on other people's, see what we're working on. We read every single one, and it's the first place we look when we decide what to build next.

Thanks for backing us this early. Keep the feedback coming.

Chris

A couple of years ago I counted the support tools we were paying for: 5 of them. We run around ten small software companies, and every single one had its own help desk subscription, its own login, its own inbox. My morning was ten browser tabs, ten sets of credentials, and the same context-switching tax over and over just to answer customers.

The frustrating part was that none of these tools were built for how we actually work. Every one of them assumes one company per account. If you run more than one business, you're expected to pay full price again, set everything up again, and check yet another inbox. Nobody had built a help desk for people running a portfolio of companies instead of just one.

So we built Sonny. One account, every one of your businesses inside it as a separate workspace, and a single inbox that pulls it all together. Each workspace keeps its own brand, email, and team, but you log in once and work from one place. The thing I wished existed when I was drowning in tabs.

If you run more than one company - or you're an agency handling support for a bunch of clients - Sonny was made for exactly your situation. We built it for ourselves first, and we use it every day.