Support Board Reviews

Support Board is an amazing tool.

Before buying it I did all kinds of comparisons and I can say that there is no LTD tool comparable to it.

I know that features on paper are one thing, and in practice is another. But in this case it really surprised me how easy it was to set it up and configure the live chat on my website (with my brand colors, icon that I wanted, etc.). Also it is very easy to configure it to ask for a name and email when I am not available to answer (I am a solopreneur).

Sure, the tool is very comprehensive, so I am just starting to scracth what I can do with it. Next step is to set it up also as my omni inbox centralizing all my channels. There is a very comprehensive set of documentation, very detailed, but if our priority is just to set the basic functions (live chat, omni inbox, etc.) you can do that just playing with the software itself.

I saw some people complaining about the interface but I am really liking it so far, better simple than over graphic and buggy.

So, all in all, I think this is a very good deal.

I wasn't able to get very far with this product because the user interface felt clunky, outdated, and unintuitive. From the start, it required a surprising amount of setup just to even begin testing it out. That became the dealbreaker for me.

Most modern chat apps let you get up and running quickly so you can evaluate whether it fits your needs before investing too much time. Here, I had to configure every little detail before I could even see how it worked—and that just didn’t feel worth the effort.

A user interface this dated is hard to overlook. It feels like something built by developers for developers, without much thought given to usability or onboarding. Maybe there's a powerful tool under the hood, but without a better UI and user experience, it's going to be difficult for most users to even give it a fair shot.

For me, that’s the biggest issue. If the interface doesn’t improve, I don’t see how this can keep up with modern chatbot tools. The functionality might be there, but it’s buried under a poor user experience.

It’s rare to find a product that combines live chat, tickets, AI automation, and multiple integrations in such a flexible way. From what I’ve seen so far, there are very few real alternatives that offer the same breadth of functionality in a single platform.

I’m still in the process of setting everything up and haven’t fully explored the AI, Telegram and WooCommerce modules yet, but the initial experience has been very positive.

Solid product, well thought out, and backed by a responsive support team. I plan to update this review after deeper use of the AI and eCommerce features.

I bought Support Board a few weeks ago and have been busy setting it up. I was completely new to chatbots and had to learn everything from scratch. Before Support Board, I purchased another chatbot here on AP and had tried yet another one before that, but neither met my expectations.

It took me some time to understand a lot of things—not only related to Support Board but also general concepts like how to prompt a bot correctly, how different functions work, and where to find them. There are definitely areas that can be improved, and I’ll get into that, but first things first:

The support has been outstanding.
I want to highlight the great support I received from Federico. His help and patience were exceptional. At some point, I even felt bad for asking so many questions, but he still responded thoroughly every time. Their website support bot is also incredibly helpful; I spent a lot of time chatting with it while setting up some more advanced configurations.

The possibilities you get with Support Board are impressive.
The sheer amount of features is on another level, with Shopify integration being just one of them. SB is not your typical basic chatbot—it’s built to handle many business cases. I still can’t believe how much value you get for such a low investment. I’ve compared it with other tools and even chatted with other business owners about it; they were genuinely impressed, especially after hearing about the price and capabilities.

Is it perfect? No—there are hiccups. But overall, this tool is amazing. You get an OpenAI-powered chatbot with many visual and technical customization options. You can connect multiple WhatsApps, integrate various platforms, create and separate inhouse departments, and even access a built-in CRM. There’s an API for WhatsApp bulk messaging—which was NOT easy to set up, but once it works, it’s a game-changer. I'm wondering why this gets so little attention, it is a GREAT GREAT feature you easily pay good money for if using another subscription tool. You get human takeover, and OMG: SMART REPLIES (something I had been searching for without even knowing the name, I cant stress how much I love this feature), which give real-time suggestions to human agents based on your training material —even new hires will be able to perform well with that in support. There’s also a unified inbox for all communication channels, snippets, flows, automations, agent notifications, user notifications, fallback messages via SMS/email, and so much more that I can’t even list everything.

At the beginning, I got mixed results, but that had more to do with my own prompts and training material. After restructuring and improving my content, the bot performance improved significantly. I wish I had been able to test it on a broader scale; I’m about to launch a new Meta Ads campaign where SB will play a major role in retargeting a campaign as the first responder via WhatsApp, really looking forward to it and that will REALLY be the stress test. Even with limited testing, the results were already pretty decent, and the Shopify integration worked very well.

Again, it’s not perfect—no tool is. Many business owners I know spend up to $150/month on bots (without Meta messaging costs) and still don’t get perfect results. So expectations need to stay realistic.

A few things I would love to see improved or added:

-The API works, but I struggled to retrieve the phone field form the user contacts. In one automation case i managed to get them, but in another i just couldn't find a way.
-A simple, native auto-reply function that doesn’t require OpenAI or Dialogflow.
-A native iOS app (the PWA works, but a more robust app would be great).
-The UI is somewhat basic and feels outdated—but honestly, I prefer a simple UI that works over a flashy one full of bugs.
-The menu can be confusing at first, though manageable once you learn your way around.
-Automations are available but either lack certain functions or I couldn’t figure out how to configure them properly.

Overall: this tool is AMAZING. I genuinely don’t understand why more people aren’t talking about it. It deserves way more attention than it gets. Maybe I am over enthusiastic and I really hope I will not change my mind when I try it out on a major scale, but for now, I am happy about this purchase.

So my final conclusion: 5/5 Tacos — and GRAB IT WHILE YOU CAN!!!

I purchased 3 copies of Support Board for use in our companies and for an NGO that I help with. Support Board has a lot of features and takes a lot of effort to set up and configure but the effort is well worth it! We are also using their API to integrate with other apps (using CODA, Make and OttoKit) and it's been a real benefit for us to level-up in our use and benefit of this tool. Support has been excellent too.