A: Thanks for the question!

One of the biggest differences between TruConversion and our competitors is that we get our tools to work together. You can trigger heatmaps and recordings based on your performance parameters, i.e., start a heatmap or recording on a page that is underperforming when it is underperforming.

We also include very detailed filtering mechanics so you can dig as deep as you want into your data.

Additionally, we include more granular funnel tracking with on page goals, e.g., element click, form submission, & next page path.

As for Plerdy, we have a lot of similarities and they also move into the SEO space. We do not include any SEO features but have built a platform designed to get each tool interact

Hope that helps!