Heatmaps is the game changer

Nice Tool to Get Going

Great tool

Good product

excellent product

Group

Software

Marketing & sales

Sub category

Marketing management

Product tag

Marketing dashboard

Product type

Best for

Marketers

Project managers

SaaS

Alternative to

Hotjar

Integrations

ActiveCampaign

AWeber

BigCommerce

Constant Contact

Operating system

Browser-based

Features

GDPR-compliant

Allows Existing Accounts

Click map, move map, scroll map, and detail map

Share heatmap, download heatmap, and compare heatmap

<a style="font-weight:bold" href="http://www.truconversion.com/smart-funnels" target="_blank">Smart Funnels features:</a>

All future Basic (Tier 1), Plus (Tier 2), or Pro (Tier 3+) Plan updates

If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates

No codes, no stacking—just choose the plan that's right for you

You must activate your license within 60 days of purchase

Ability to upgrade between 5 license tiers while the deal is available

Ability to downgrade between 5 license tiers within 60 days of purchase

Previous AppSumo customers who purchased TruConversion can upgrade their license to increase their feature limits

Previous AppSumo customers will be grandfathered into the new features

Unlimited usage is subject to the TruConversion Fair Use Policy

TruConversion Roadmap

TruConversion Blog

TruConversion Resource Center

TruConversion Fair Use Policy

TruConversion Intro Post (Aug 2024)

<h4><b>TruConversion is a funnel tracking and optimization tool that offers heatmaps, session recordings, and form analytics to help you craft your best strategies.</b></h4>

<p><div class="story-inline-video"><iframe id="truconversion-vid" width="560" height="315" src="https://www.youtube.com/embed/sME51-6xDVc?rel=0" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div></p>

<p>Intuitive smart funnels from TruConversion give you the scoop on which strategies are actually converting.</p>

<p>With only a few clicks, you’ll be able to<b> track your funnels</b>, set conversion benchmarks, and find out where you can make a positive impact on your bottom line.</p>

<p>Even better, the smart funnels are <b>constantly monitoring your funnels</b> so you're not stuck digging through dozens of analytics and spreadsheets.</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
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        >
            
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            <svg
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              data-prefix="fas"
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                />
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        </div>
    </p>



<h5 style="text-align: center; "><i>Easily track funnels, set benchmarks, and improve strategies with smart funnels!</i></h5>

<p>With TruConversion, you don't have to waste time guessing where your visitors scroll and click anymore.</p>

<p>Heatmaps <b>show where your visitors scroll and click the most</b>, so you’ll know exactly where to put compelling content and calls-to-action.</p>

<p>You can also&nbsp;<b>trigger heatmaps to start collecting data when it matters most </b>by combining them with smart funnels to get meaningful data on critical pages.</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="truconversion-2-copy-1"
        >
            
        <img
          class="story-inline-image z-depth-2"
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          alt=""
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-2_uuid_6c9ef167-6f63-4cac-909e-5edc802216e3.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-2_uuid_6c9ef167-6f63-4cac-909e-5edc802216e3.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-2_uuid_6c9ef167-6f63-4cac-909e-5edc802216e3.png?width=935&optimizer=gif 850w"
          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
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            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
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                <path
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                />
           </svg>
        </div>
    </p>


<h5 style="text-align: center; "><i>Heatmaps show where people are scrolling and clicking to find out what content matters the most.</i></h5>

<p>Need more specific information about customer behavior? TruConversion lets you <b>watch session recordings of individual browsing journeys</b> to see where they click and what they skip.</p>

<p>You can<b> set recordings to trigger based on page activity</b>, cutting down on volume and giving you the most relevant data for analysis.</p>

<p>That way, you'll be able to see why people are bouncing just before checkout and make the right adjustments to improve your UI/UX.&nbsp;</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="truconversion-3-copy-1"
        >
            
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?optimizer=gif"
          alt=""
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?width=935&optimizer=gif 850w"
          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    
            <svg
              aria-hidden="true"
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              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
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                />
           </svg>
        </div>
    </p>


<h5 style="text-align: center; "><i>Use session recordings to effectively analyze customer behavior!</i></h5>

<p>Plus, the form field reports <b>track which fields are getting filled</b> and which ones are increasing bounce rates, so you can optimize lead gen and checkout forms.<br></p>

<p>These reports show you the conversion rate, abandonment rate, time on the form, time spent on each field, blank fields, and refill rate—all arranged in easy-to-read charts.</p>

<p>There’s even the option to filter the data to show results by device for more granular insights, helping you make data-driven decisions.</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="truconversion-4-copy-1"
        >
            
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-4_1DV6wAb_uuid_21450b94-2341-4213-b219-5f3f7eff2de8.png?optimizer=gif"
          alt=""
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          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
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              data-prefix="fas"
              data-icon="search-plus"
              role="img"
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              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
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        </div>
    </p>


<h5 style="text-align: center; "><i>Form field reports tell you conversion rates, abandonment rates, refill rates, and more!</i></h5>

<p>Best of all, you can get direct customer feedback with TruConversion’s micro-surveys. You’ll be able <b>to post a poll anywhere on your site</b>, following almost any action.</p>

<p>Use the survey builder to <b>create a detailed evaluation of customer satisfaction, </b>net promoter score (NPS), or whatever else comes to mind (e.g., thoughts on olives).</p>

<p>Both surveys and micro-surveys can be customized to fit your site theme—you can even use micro-surveys to quickly snag opt-ins!</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
          data-story-image-id="truconversion-5-copy-1"
        >
            
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?optimizer=gif"
          alt=""
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?width=935&optimizer=gif 850w"
          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    
            <svg
              aria-hidden="true"
              focusable="false"
              data-prefix="fas"
              data-icon="search-plus"
              role="img"
              xmlns="http://www.w3.org/2000/svg"
              viewBox="0 0 512 512"
              class="hover-mag-glass svg-inline--fa fa-search-plus fa-w-16"
            >
                <path
                  fill="currentColor""
                  d="M304 192v32c0 6.6-5.4 12-12 12h-56v56c0 6.6-5.4 12-12 12h-32c-6.6                   0-12-5.4-12-12v-56h-56c-6.6 0-12-5.4-12-12v-32c0-6.6 5.4-12 12-12h56v-56c0-6.6 5.4-12                   12-12h32c6.6 0 12 5.4 12 12v56h56c6.6 0 12 5.4 12 12zm201 284.7L476.7 505c-9.4 9.4-24.6                   9.4-33.9 0L343 405.3c-4.5-4.5-7-10.6-7-17V372c-35.3 27.6-79.7 44-128 44C93.1 416 0 322.9 0                   208S93.1 0 208 0s208 93.1 208 208c0 48.3-16.4 92.7-44 128h16.3c6.4 0 12.5 2.5 17 7l99.7                   99.7c9.3 9.4 9.3 24.6 0 34zM344 208c0-75.2-60.8-136-136-136S72 132.8 72 208s60.8 136 136 136                   136-60.8 136-136z"
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        </div>
    </p>


<h5 style="text-align: center; "><i>Surveys and micro-surveys give you the data you need—plus, they’re easy to build!</i></h5>

<p>Much like the perfect summer outfit, the marketing data you need is technically there—you just have to dig around for it. (Like, <i>literally</i> dig for it.)</p>

<p>TruConversion lets you easily track your sales funnels and optimize them using heatmaps, session recordings, form field reports, and more.</p>

<p>Learn the truth about your funnel conversions.</p>

<p><b>Get lifetime access to TruConversions today!</b></p>

Easy funnel tracking and optimization with heatmaps, session recording, and form analytics

<h4><b>TruConversion is a funnel tracking and optimization tool that offers heatmaps, session recordings, and form analytics to help you craft your best strategies.</b></h4>

<p><div class="story-inline-video"><iframe
  id="truconversion-vid-copy-1"
  width="560"
  height="315"
  src="https://www.youtube.com/embed/sME51-6xDVc?rel=0"
  srcdoc="<style>*{padding:0;margin:0;overflow:hidden}html,body{height:100%}img,span{position:absolute;width:100%;top:0;bottom:0;margin:auto}span{height:1.5em;text-align:center;font:48px/1.5 sans-serif;color:white;text-shadow:0 0 0.5em black}</style><a href=https://www.youtube.com/embed/sME51-6xDVc?rel=0&autoplay=1 onclick=&quot;window.parent.postMessage('embed_slug:truconversion-vid-copy-1','*')&quot;><img src=https://img.youtube.com/vi/sME51-6xDVc/hqdefault.jpg ><span>▶</span></a>"
  frameborder="0"
  allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"
  allowfullscreen
  loadonscroll
></iframe></div></p>

<p>Intuitive smart funnels from TruConversion give you the scoop on which strategies are actually converting.</p>

<p>With only a few clicks, you’ll be able to<b> track your funnels</b>, set conversion benchmarks, and find out where you can make a positive impact on your bottom line.</p>

<p>Even better, the smart funnels are <b>constantly monitoring your funnels</b> so you're not stuck digging through dozens of analytics and spreadsheets.</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-1_uuid_4bd5c9a5-1535-4423-b385-4e42b56812b0.png?optimizer=gif"
          alt=""
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          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p>



<h5 style="text-align: center; "><i>Easily track funnels, set benchmarks, and improve strategies with smart funnels!</i></h5>

<p>With TruConversion, you don't have to waste time guessing where your visitors scroll and click anymore.</p>

<p>Heatmaps <b>show where your visitors scroll and click the most</b>, so you’ll know exactly where to put compelling content and calls-to-action.</p>

<p>You can also&nbsp;<b>trigger heatmaps to start collecting data when it matters most </b>by combining them with smart funnels to get meaningful data on critical pages.</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-2_uuid_6c9ef167-6f63-4cac-909e-5edc802216e3.png?optimizer=gif"
          alt=""
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          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p>


<h5 style="text-align: center; "><i>Heatmaps show where people are scrolling and clicking to find out what content matters the most.</i></h5>

<p>Need more specific information about customer behavior? TruConversion lets you <b>watch session recordings of individual browsing journeys</b> to see where they click and what they skip.</p>

<p>You can<b> set recordings to trigger based on page activity</b>, cutting down on volume and giving you the most relevant data for analysis.</p>

<p>That way, you'll be able to see why people are bouncing just before checkout and make the right adjustments to improve your UI/UX.&nbsp;</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?optimizer=gif"
          alt=""
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-3_uuid_e5cf6ef2-a578-412c-ab90-3890da6f8491.png?width=935&optimizer=gif 850w"
          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p>


<h5 style="text-align: center; "><i>Use session recordings to effectively analyze customer behavior!</i></h5>

<p>Plus, the form field reports <b>track which fields are getting filled</b> and which ones are increasing bounce rates, so you can optimize lead gen and checkout forms.<br></p>

<p>These reports show you the conversion rate, abandonment rate, time on the form, time spent on each field, blank fields, and refill rate—all arranged in easy-to-read charts.</p>

<p>There’s even the option to filter the data to show results by device for more granular insights, helping you make data-driven decisions.</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-4_1DV6wAb_uuid_21450b94-2341-4213-b219-5f3f7eff2de8.png?optimizer=gif"
          alt=""
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-4_1DV6wAb_uuid_21450b94-2341-4213-b219-5f3f7eff2de8.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-4_1DV6wAb_uuid_21450b94-2341-4213-b219-5f3f7eff2de8.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-4_1DV6wAb_uuid_21450b94-2341-4213-b219-5f3f7eff2de8.png?width=935&optimizer=gif 850w"
          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p>


<h5 style="text-align: center; "><i>Form field reports tell you conversion rates, abandonment rates, refill rates, and more!</i></h5>

<p>Best of all, you can get direct customer feedback with TruConversion’s micro-surveys. You’ll be able <b>to post a poll anywhere on your site</b>, following almost any action.</p>

<p>Use the survey builder to <b>create a detailed evaluation of customer satisfaction, </b>net promoter score (NPS), or whatever else comes to mind (e.g., thoughts on olives).</p>

<p>Both surveys and micro-surveys can be customized to fit your site theme—you can even use micro-surveys to quickly snag opt-ins!</p>

<p>
        <img
          class="story-inline-image z-depth-2"
          src="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?optimizer=gif"
          alt=""
          srcset="https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?width=495&optimizer=gif 450w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?width=654&optimizer=gif 595w, https://appsumo2-cdn.appsumo.com/media/stories/images/truconversion-5_uuid_38bc6e06-17ab-4100-8605-6eee5690f00f.png?width=935&optimizer=gif 850w"
          sizes="(min-width: 950px) 1045px, 100vw"
          width="850" height="500"
          loading="lazy"
        />
    </p>


<h5 style="text-align: center; "><i>Surveys and micro-surveys give you the data you need—plus, they’re easy to build!</i></h5>

<p>Much like the perfect summer outfit, the marketing data you need is technically there—you just have to dig around for it. (Like, <i>literally</i> dig for it.)</p>

<p>TruConversion lets you easily track your sales funnels and optimize them using heatmaps, session recordings, form field reports, and more.</p>

<p>Learn the truth about your funnel conversions.</p>

<p><b>Get lifetime access to TruConversions today!</b></p>

Track and optimize funnels

TruConversion has received positive feedback from customers, who appreciate its intuitive interface, powerful features, and ease of setup. The heatmaps, session recordings, and form analytics are particularly praised for providing valuable insights. While there are some minor issues such as limited filtering options and the need for improved tutorials, overall, TruConversion is a solid choice for those seeking easy funnel tracking and optimization. Since it's refundable, it's worth giving it a try with confidence.

TruConversion Reviews

4.9

Taco ratings