I’m a UX researcher so I spend a lot of time trying to understand user behaviour. Tru Conversion has made that a lot easier for me.

The heatmaps are really solid. I’ve already found a few spots where people were clicking on things that aren’t links. That kind of insight is gold for me. But the smart funnels are what really caught my attention. I can see exactly where people drop off and then look at the heatmap for that same step without jumping between different tools.

What I love most is the cost. We’re getting heatmaps plus funnel analysis plus session replays all in one place for a fraction of what we would have paid elsewhere. For a lean research team like ours that’s huge.

I haven’t tested everything yet. But the two features I have tried so far the heatmaps and the smart funnels have genuinely impressed me. If the rest works half as well I’ll be very happy.

Highly recommend giving it a shot if you’re a researcher who wants real insights without a crazy price tag.