This is a really exciting tool! I just bought this on the recommendation here in the forum. (Thanks fellow Sumolings!)
The features are massive and I decided to go with the Pro Version as it is loaded with analytics on a very specific level.
As a not (yet) professional marketer I am truly overwhelmed of all data at first sight, but even when Truconversion would, because of my ignorance, only work partially for me, it promises to be a huge win for a very acceptable price. (Thanks Appsumo and Truconversion!)
Yet after first exploration it seems to be a real conversion and analytics treasure.
Very easy to install the code on your site and BANG! very specific tracking starts immediately (rich data especially with the pro plan, including country and traffic source).
I had a support question that was rapidly answered. Very happy so far!