Customer service was v. good and with new management it continues in the right direction.
I like TruConversion because it's a robust app with many options that I would normally have to pay for, such as, but not limited to:
funnels
heatmaps
recordings
surveys
micro surveys

I'd love to see more tutorial videos on Youtube that would make all the platform's features easy to implement.
Also making funnels/smart funnels fully visually flexible (like Funnelitycs) would be probably much more appealing and easier to average user.
Would like to see in the future visual editor for funnels.