I bought Funnelytics and am quite happy with it. Funnelytics shines by mapping out the funnels and setting up the overall funnel structure, while TruConversion comes in helping me optimize funnels.

To me, I will keep both tools for a while as they do different things because I've been waiting for a tool that can actually cover all bases regarding conversion rate optimization such as heatmaps, session recordings, surveys, etc.

Truconversion’s support is also good. I was trying to track a iframe form and was able to get a response back quickly. Though I’m still trying to work through my problems, I like what I see and experience so far. 5 tacos for me!