I bought this deal for heatmaps and session recordings. Session recording is server heavy and since Truconversion offers a lifetime deal to do session recordings, I think it's worth the value for a cheapskate like me and I don't even need to self host. Customer service is responsive.

There’s something about the company that confuses me though. Truconversion’s FB page states it is based in Austin, Texas while it is mentioned on AppSumo that the company is based in London. DigitalMarketer claimed “That's why we added TruConversion—the best customer feedback and analytics tool on the market—to the DigitalMarketer family.” on their FB page dated Feb 2017. Also, who are the founders - Hamma Akbar, Mike Dane, Daniel Louis or Justin Rondeau? It will be great if the Truconversion team can clarify and gives buyers peace of mind. Thanks!