I got TruConversion since I needed to see how visitors behave on my sales pages and collab pages. I had to give data to collaborators on how much traffic we sent to their pages and then check for conversions at their name. This has saved me tonnes of work by easily getting heatmaps of collab pages. It has also helped me see my most convertin sections on sales page and the sections where we lost sale. looking to dig into the tool deep. so far its been good. a little learning was involved but it was super easy.