This tool comes in a package that includes a conversion tracking tool with a full suite of features not just limited to a heatmap. It also records visitors behavior on the site though smart funnels and live recordings. It shows exactly what your visitors do on the site.

Smart funnels shows the journey visitors take once on your site. It shows which pages they visit first and where they go next. This is a clear indication what your visitors deem as important pages. This allows you to improve those pages and make edits to convert them into customers.

Besides it has live website recordings, which shows what are actually doing on your website. You can trace their mouse movements. It gives you clues in real time what your visitors are doing and what you do to improve their experience.

The dashboard shows clearly the current status of your funnels where you can create an optin form to your offer, then a submittal page where your customers need to click the button. TruConversion tracks all these actions. You will see right away your conversion rate and what you can tweak to improve it. Funnels also show the traffic sources.

The heatmap feature shows what visitors are doing on the site, what CTAs they are clicking. It’s helpful to test and make tweaks to improve conversions.

One feature I would like to suggest for improvement is to allow to change the background to dark mode. I have a vision impairment and the white background bothers me.