Yes — for many small‑to‑medium websites or businesses looking for conversion insights and wanting a one‑time purchase rather than a recurring cost, TruConversion is a strong option. Its feature set overlaps significantly with Hotjar (heatmaps, session replays, feedback surveys) but adds funnel & form analytics in the same tool.

If you already use Hotjar and it covers everything you need and you’re happy with it, you might stick with it.

If you are paying monthly, or you’re using multiple tools (heatmaps + funnels + surveys) and want to consolidate & save long‑term cost, TruConversion is worth a serious look.

But: evaluate your traffic volume, domain count, and be sure to check what “lifetime” means for your deal (limits, future updates). I signed with 1st tier because that's decent enough for me but may plan to upgrade after a while.